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ENTREPRENEURSHIP AND CREATIVITY:
TWO IMPORTANT SKILLS STUDENTS NEED FOR THEIR FUTURE
Romantė BUČIENĖ, Erstida ULVIDIENĖ, Sigita VALENTUKEVIČIENĖ
Vilniaus Kolegija / University of Applied Sciences,
Faculty of Economics, Vilnius, Lithuania.
Abstract
Creativity, initiative and entrepreneurship will help young people to develop the capacity to think creatively
and innovate, take initiative, be flexible and independent, manage projects and deliver the results. Such
creative and innovative society will be able to easily and quickly adapt to a changing world conditions and will
have economic and social advantages. In the near future the largest number of jobs will be found in the
services sector, including IT, insurance and consulting. Employers are increasingly looking for candidates with
transversal competences, such as the ability to solve problems, critical thinking, organize their work and
communication. The set of such competences can be called non-routine skills. Vilniaus Kolegija / University of
Applied Science carries out the program 2014–2016 of Applied Science and Art activities. There is provided the
research of entrepreneurship and creativity for all students, which goal - to find out and evaluate the students’
attitude to analytic thinking, independence and creativity and the importance of education issues, revealing
young people’s attitudes towards necessary qualities of entrepreneur and the motivation to do business.
The purpose of article is to define the concepts of creativity and entrepreneurship, evaluate the results of the
students’ survey. The objectives of article - to define the importance of education in developing students’
entrepreneurial and creativity skills, generalize the results of the students’ survey carried out at Vilniaus
Kolegija / University of Applied Science.
Keywords: entrepreneurship, entrepreneur, individual characteristics of the entrepreneur, creativity, creative
people, business environment.
Introduction
Research of entrepreneurship and creativity was carried out at Vilniaus Kolegija / University
of Applied Science in December, 2015 and January-February, 2016. Questionnaire consisted
of 18 closed and open questions. Respondents were students in the third academic year at
Vilniaus Kolegija / University of Applied Science. The number of respondents was 471, more
than half of all students in the third academic year.
The purpose of the research is to reveal the students’ attitude towards entrepreneurship
and creativity. Research objectives are to evaluate the respondents’ attitude to analytic
thinking, independence and creativity and the importance of education issues, revealing
young people’s attitudes towards necessary qualities of entrepreneur and the motivation to
do business. Research methods are these: questionnaire, qualitative and quantitative data
analysis.
The concepts of entrepreneurship and creativity
Entrepreneurship is the practice of starting new organizations, particularly new businesses
generally in response to identified opportunities. Entrepreneurship is often a difficult
undertaking, as a majority of new businesses fail. Entrepreneurial activities are substantially
different depending on the type of organization that is being started. Entrepreneurship is
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