4IpaUJbnm

Conclusions
Consistent with the findings of Doney, Barry & Abratt (2007) social interactions dominate the
trustworthiness perceptions. The interviewees clearly expressed that long-term cooperation
increases the predictability of their partner’s behavior in different situations. This seems to be
in the cross-cultural settings more critical compared within the same culture studies (i.e. Mayer
et al., 1995). The perceptions of trustworthiness were different between the Russians and the
Finns. In emerging and transitional economies it is common to utilize informal personal
connections in business due to institutional voids (Puffer, McCarthy & Boisot, 2010). This
highlights the importance of mutual benevolence and favors. However, all found differences
between the Russians and the Finns could not be explained with post-Soviet traditions. Some
trustworthiness factors i.e. fast reactions could be indications of more modern traits of the
local business culture (i.e. severe competition). The coexistence of traditional, transitional and
modern values makes the Russian business culture as an interesting research area for the
future studies.
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