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Social Media
Definition of social media. There are many definitions of social media according to different
media experts and researchers. The Oxford dictionaries [18], define social media as
"websites and applications that enable users to create and share contents or to participate
in social networking". The Merriam-Webster dictionary *17+, defines networking as “the
exchange of information or services among individuals, groups, or institutions; specifically:
the cultivation of productive relationships for employment or business.”
According to Kaplan and Haenlein (2010) general definition of social media is consideration
of Web 2.0 and User-Generated Content. Social media is "a group of internet-based
applications that build on the ideological and technological foundations of Web 2.0 and that
allow the creation and exchange of User Generated Content" (Kaplan & Haenlein, 2010,
61).
Social media is generally defined as, "Web 2.0 based sites which bring different people
together in a virtual platform and ensure a deeper social interaction, stronger community
and implementation of cooperation projects" (Brown, 2009).The most frequently used
definition for social media is "online platforms that people use to share their ideas,
experiences, perspectives and communicate with each other" (Kahraman, 2010). According
to Dann and Dann (2011) Social media is based on connections between relationships,
people and organizations. Furthermore, Tuten and Solomon (2015) described following four
zones of social media.
Figure 1. Social media zones (Tuten and Solomon, 2015).
The Classification of Social Media. Due to complexity of social media, it is difficult to give
exact number of classification of social media. According to Mayfield (2008), there are
basically following seven type of social media
1. Social Networks
2. Blogs
3. Wikis
4. Podcast
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