Training in cultural policy and management: international ... - Encatc

Profiles: France
GRETA for Applied Arts
Performing Arts
92, avenue Galliéni
93170 Bagnolet
France
Phone: +33 1 43 60 07 00
Fax: +33 1 43 60 60 25
E-mail: greta.spectacle@wanadoo.fr
Web site: www.greta-artsappliques.org
Background, orientation and purpose
GRETA for Applied Arts is a group of prestigious national educational institutions (Ecoles Boulle,
‘Duperre’, ‘Olivier de Serres’). Its focus is continuing professional education. Its ‘Performing Arts’
department was established in 1975 and is designed primarily for part-time and full-time performance
professionals as well as practitioners across cultural life.
Over the years, the department has gained a reputation for efficiency in education in the areas of
costume and performing arts administration. The wide recognition of its diplomas serves as a proof.
The reasons for GRETA’s efficiency are in its goal-orientation and quality educational structure. All
lecturers are professionals in the performing arts; they are committed to the trainees’ advancement
during and after training.
Programme(s) and qualification(s)
Performing Arts Administrator ’From the organisation to the stage’ officially recognised diploma level
III
Public Relations and Mass Communication in the Performing Arts;
Exchange and Analysis of Professional Practices in Performing Arts Companies;
Production and Communication of Performing Arts; and
Project Management in the Performing Arts.
Duration
Performing Arts Administrator - 115 days.
Public Relations and Mass Communication in the Performing Arts - 58 days.
Exchange and Analysis of Professional Practices in Performing Arts Companies - 24 days.
Production and Communication of Performing Arts - 49 days.
Project Management in the Performing Arts - 10 days.
Content
Performing Arts Administrator ‘From the organisation to the stage’ officially recognised diploma level
III:
The main objectives are to acquire working methodologies and be able, in close co-operation with the
artistic director, to develop and produce an art project within specific institutional, legal, fiscal and
accounting contexts, improve and supervise personnel management, and participate in the
development strategy.
Public Relations and Mass Communication in the Performing Arts:
The main objective is to be able, in close co-operation with the artistic director and the administrator,
to develop and implement the policy for public relations and mass communication for a live
performance enterprise.
Exchange and Analysis of Professional Practices in Performing Arts Companies:
The main objective is to be able to better evaluate and resolve professional situations related to the
proper positioning, strategy and methodology of administration.
Production and Communication of Performing Arts:
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