Training in cultural policy and management: international ... - Encatc

Profiles: Armenia, Republic of
REPUBLIC OF ARMENIA
Center for Cultural Development and Cultural Policy Studies
7 Mashtots St.
Yerevan- 02
Armenia, Republic of
Director: Mrs Armine Hovhannisyan - President
Mrs Anna Panoyan - Executive Director
Phone: +374 1 535 909/359
Fax: +3741 258 463
Background, orientation and purpose
The Center for Cultural Development and Cultural Policy Studies, established in 2002, provides new
knowledge and practical skills in marketing, management and e-business to arts and culture
practitioners. Its aim is to support the development of and co-operation between artistic and cultural
processes, and to promote Armenian art internationally.
Programme(s) and qualification(s)
The Basics of Marketing and Advertisement for Arts and Culture Practitioners - general course
Management for Arts and Culture Practitioners - general course.
Duration
The Basics of Marketing and Advertisement for Arts and Culture Practitioners - 10 weeks.
Management for Arts and Culture Practitioners - 10 weeks.
Content
The Basics of Marketing and Advertisement for Arts and Culture Practitioners
This general course provides basic knowledge of markets, strategic marketing and planning, market
segmentation and forecasting, also of consumer behaviour, the measurement of advertising
effectiveness, and the organisation and control of marketing strategy. Also considered are ethical and
social issues in art and culture in general. The deadline for applications is 2 September 2002.
Management for Arts and Culture Practitioners
The general course provides basic knowledge of management systems, managerial skills, strategic
planning, organisational and managerial performance, decision making, the leading and controlling of
processes, social responsibility and management ethics, development of management careers,
management and entrepreneurship, and the human resource management function. The deadline for
applications is 2 September 2002.
Special information
Students participate in conferences, seminars, meetings, workshops, round tables, etc. organised by
the Center.
Evaluation and assessment
Student performance is evaluated through examinations and papers.
Lecturers
There are four teaching personnel. Armine Hovhannisyan and Yevgeniy Ponomarev are responsible for
the study programmes.
Entry requirements
Relevant experience and a university degree.
Student profile
Restricted to university graduates from Armenia.
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