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Training in cultural policy and management: international ... - Encatc

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Södertörn University College<br />

Campus Telge<br />

Södertälje 151 81<br />

Sweden<br />

Director: Per Thullberg, pr<strong>in</strong>cipal.<br />

Ann-Sofie Köp<strong>in</strong>g, head of the programme ‘Art, Culture <strong>and</strong> Economics’<br />

Phone: + 46 8 58588613<br />

Fax: + 46 8 58588625<br />

E-mail: <strong>in</strong>fo@sh.se<br />

Web site: www.sh.se<br />

Background, orientation <strong>and</strong> purpose<br />

Profiles: Sweden<br />

The programme started as one of the first undergraduate education programmes <strong>in</strong> arts <strong>management</strong><br />

<strong>in</strong> Sweden. The idea has been to comb<strong>in</strong>e studies <strong>in</strong> the humanities with traditional bus<strong>in</strong>ess<br />

adm<strong>in</strong>istration as well as project <strong>management</strong>. The programme provides the students with a broad<br />

<strong>and</strong> general underst<strong>and</strong><strong>in</strong>g of the field of art <strong>and</strong> culture, together with practical tra<strong>in</strong><strong>in</strong>g <strong>in</strong> market<strong>in</strong>g,<br />

account<strong>in</strong>g, f<strong>in</strong>ance <strong>and</strong> organisation. Graduated students should then be able to choose to work<br />

either <strong>in</strong> the rapidly chang<strong>in</strong>g <strong>and</strong> dem<strong>and</strong><strong>in</strong>g bus<strong>in</strong>ess field with, for example, market<strong>in</strong>g,<br />

communications <strong>and</strong> human resource, or <strong>in</strong> the arts as project leaders, producers or adm<strong>in</strong>istrators.<br />

The Södertörn University College was established <strong>in</strong> 1996, <strong>and</strong> the Art, Culture <strong>and</strong> Economics<br />

programme <strong>in</strong> 1999.<br />

Programme(s) <strong>and</strong> qualification(s)<br />

BA <strong>in</strong> Bus<strong>in</strong>ess Adm<strong>in</strong>istration <strong>in</strong> ‘Art, Culture <strong>and</strong> Economics’ programme.<br />

Duration<br />

3 years.<br />

Content<br />

The programme runs over 6 terms with special themes. The first two terms are called “Culture, the<br />

Public <strong>and</strong> Economy”, where the students among other th<strong>in</strong>gs learn about the rise of western arts <strong>and</strong><br />

economics through the history of ideas. They also study the concepts of art <strong>and</strong> culture, Swedish<br />

politics of culture, <strong>and</strong> the ma<strong>in</strong> ideas of market<strong>in</strong>g. The third term is concentrated around different<br />

forms of market<strong>in</strong>g <strong>and</strong> account<strong>in</strong>g; students also learn web design. The fourth term is a study of<br />

<strong>in</strong>dividualism vs. society, consist<strong>in</strong>g of, for <strong>in</strong>stance, ethics, image <strong>and</strong> advertis<strong>in</strong>g. The fifth term is a<br />

deeper study of aesthetics from the viewpo<strong>in</strong>t of the history of ideas, together with f<strong>in</strong>ance <strong>and</strong><br />

project <strong>management</strong>. The last term is devoted to practical tra<strong>in</strong><strong>in</strong>g, research <strong>and</strong> writ<strong>in</strong>g the f<strong>in</strong>al<br />

exam. All courses are given over a period of 5-10 weeks (= po<strong>in</strong>ts) with written exams mostly at the<br />

end of the period. The proportion of courses between economics-law <strong>and</strong> humanities is 65-55 <strong>and</strong> the<br />

full programme is 120 po<strong>in</strong>ts. The course <strong>in</strong> taught <strong>in</strong> Swedish. The deadl<strong>in</strong>e for applications is 15th<br />

April each year.<br />

International/European dimension<br />

The programme is part of the Nordplus network consist<strong>in</strong>g of similar education programmes <strong>in</strong><br />

F<strong>in</strong>l<strong>and</strong>, Norway <strong>and</strong> Denmark. The network has a student exchange programme with an annual<br />

mov<strong>in</strong>g workshop for the students. The <strong>in</strong>stitution is a member of ENCATC.<br />

Special <strong>in</strong>formation<br />

Södertörn University College is an active member of different networks such Nordplus <strong>and</strong> Synaxis<br />

Baltica.<br />

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