Training in cultural policy and management: international ... - Encatc

ATER - Associazione Teatrale Emilia Romagna
Training and Research Office
Viale Giardini 466/G
Modena 41100
Italy
Director: Antonio Taormina
Phone: + 39 059 345310
Fax: + 39 059 342802
Background, orientation and purpose
Profiles: Italy
ITALY
Since 1993, ATER (Associazione Teatrale Emilia Romagna) has offered a training programme covering
the management aspects of cultural and theatrical enterprises, which includes advanced and further
training, together with retraining and specialisation.
In 1998, ATER signed an agreement with the University of Bologna Music and Drama Department to
manage courses for graduates and to carry out research activities, seminars and meetings within the
performing arts.
Programme(s) and qualification(s)
Postgraduate course for Press and Communication Agents for Cultural Enterprises.
Postgraduate course for Managers of the Performing Arts.
Performing Arts Marketing - Updating Courses.
Duration
Press and Communication Agents for Cultural Enterprises - 7 months (full-time).
Managers of the Performing Arts - 9 months (full-time).
Performing Arts Marketing - Updating Courses - 2 months (part-time).
Content
Postgraduate course for Press and Communication Agents for Cultural Enterprises includes:
communication techniques; cultural policy in Italy and Europe; cultural economics; project
management; cultural tourism; work placement (348 hours); study trip abroad.
Postgraduate course for Managers of the Performing Arts:
Offered in co-operation with the University of Bologna Music and Drama Department. Main subjects
are: theatre policy in Italy and Europe; law; cultural economics; enterprise strategies and policies;
quality management for theatres; production and marketing.
Performing Arts Marketing - Updating Courses:
The main purpose of the course is to update the performing arts operator with new techniques in
marketing and computer applications.
International/European dimension
The ATER co-operates with foreign institutions by, for instance, exchanging projects and teachers. The
institution is a member of ENCATC.
Evaluation and assessment
Student performance is evaluated through examinations, papers and a final paper/thesis.
Lecturers
The number of teaching personnel is 30, of whom10 are women. Six are permanent and 24 ar visiting.
The persons responsible for the study programmes are Antonio Taormina (Postgraduate course for
Press and Communication Agent for Cultural Enterprises) and Prof. Lamberto Trezzini (Postgraduate
course for Managers of the Performing Arts).
193