Training in cultural policy and management: international ... - Encatc

Tomas Bata University
Profiles: Czech Republic
Faculty of Multimedia Communicatons, Multimedia and Design, Marketing and Social
Communications
FT, IRTMK, Stefanikova 2
762 72 Zlin
Czech Republic
Director: Jan Meisner
Phone: + 42 67 7544202
Fax: + 42 67 7544207
E-mail: tskorepova@irtmk.utb.cz
Background, orientation and purpose
The process of forming this institution started in 1996 at the Faculty of Technology in Zlin, Technical
University Brno. The Institute of Communication and Advertising (IRTMK) was formed in May 1997,
and included new departments of Animation, Photography and Marketing Communications. The
Departments of Audio-Visual Creation and Three-Dimensional Presentation were added in 1998 and
the Department of Industrial Design in 2000.
All the art departments are focused on creative disciplines; the Department of Marketing
Communications is focused on economics, sociology, psychology, where, however, a certain creative
approach is also needed.
Programme(s) and qualification(s)
BA/MA in Marketing and Social Communications.
BA/MA in Multimedia and Design.
Duration
3-5 years.
Content
The students aim to work in management positions as advertising professionals, art managers,
designers and digital artists. Regardless of the programme chosen, students will receive uniquely
individual attention to assist them in achieving personal and professional development goals. The
majority of lecturers, professors and instructors work or have worked in their fields of instruction.
The department offers:
- design and multimedia arts;
- a well-balanced, comprehensive programme curriculum;
- internships in advertising companies, cultural institutions and real-life experiences in their field; and
- fruitful cooperation with local cultural institutions;
International/European dimension
There are student exchange programmes within the Czech Republic (Brno, Prague) and with the
Slovak Republic (Bratislava). The institution is an associate member of ENCATC and a member of
ELIA.
Special information
As extracurricular activities there are workshops, excursions and exhibitions.
Lecturers
The number of teaching personnel is 101, of whom 21 are women. Thirty-four are permanent and the
rest are visiting. The person responsible for the study programmes is Jan Meisner.
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