Training in cultural policy and management: international ... - Encatc

Survey on institutions and organisations ...
In marked contrast with the position in relation to, for example, the museum sector of an MBA course,
the absence of any generally accepted guidelines, consensus or recommendations on the core
requirements for a cultural management curriculum is demonstrated by the very wide variation in
curriculum content from one course or centre to another within the survey, where this requested
detail has in fact been provided.
For example, that of the four-year course at the HCC-MUC (Munich Academy for Television)
concentrates very largely on the creative, historic, critical and technical aspects of film and television
production, with just three modules which others would regard as cultural management-related:
Communication and Media Theory, Producing and Media Economics, and part of the Advertising, PR
and Image course. Similarly, the four-year programmes of the Cologne University of Applied Science
are very largely focused on Library and Information Science and Information Economy policy and
practice. The BSc, MSc and PhD programmes in the Swedish School of Library and Information
Studies, (SSLIS) at Borås, Sweden, similarly concentrates very largely on Library and Information
Studies, with just optional courses in Arts Policy and Arts Management, while the four-year courses of
the Leipzig University of Applied Sciences are in Library and Information Science, Book Trade and
Publishing, or Museology. The definition of what is a European institution or course can also be
problematic; for example, the Instituto per l’Arte e il Restauro “Palazzo Spinelli”, though based in
Florence, in relation to cultural management appears to concentrate largely on a master’s degree in
Management of Cultural Heritage, which is in fact taught in Ouro Preto, Brazil.
At the other extreme, in terms of lengths of courses, the European Academy of Music Theatre, Vienna,
is primarily a support organisation, and offers a three-day Music Theatre and Economics programme.
Falling between the two extremes are programmes such as the three-month course at the Panteion
University’s Regional Development Institute, Athens, which offers a certificate level training
programme for cultural administrators, with courses in cultural policy, international cultural cooperation,
Greek cultural heritage, aspects of contemporary European culture, contemporary arts in
Greece, introduction to general management, planning and management of cultural projects,
management of cultural institutions and cultural action in local communities.
However, the survey and database show that there are signs of an emerging consensus, or
convergence, on the essential requirements for an advanced contemporary cultural management
programme, such as those at the master’s or postgraduate diploma levels, with a significant number
following curricula which seek to balance teaching and learning about the nature and organisation of
the cultural sector with the study of key management skills and conduction of original research. A
typical example of this group of courses or centres is the Sibelius Academy, Helsinki, which has
offered a two-year, full-time master’s degree in Arts Management (taught in English) since 1997, in
which each student undertakes the following main curriculum units:
Arts Management Framework: including Introduction to Arts Management, National Policy-making
in the Arts, European Framework, Municipal Framework, Law and the Arts, Organisation Visits &
Visiting Lecturers.
Management: including Human Resources Management; Producing and Project Management; Art and
Technology; Management Communication Skills; Multicultural Communication Skills; Finance &
Marketing; Marketing the Arts; Fund-raising & Sponsorship; Financial and Managerial Accounting 1–2;
Audience Development & Education; Media Relations.
Leadership: including Leadership theory; Leadership workshops.
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