Training in cultural policy and management: international ... - Encatc

Profiles: Germany
GERMANY
BBW - Akademie für Betriebswirtschaftliche Weiterbildung
GmbH
Kultur/Medien/Events
Schönhauser Allee 6/7
10119 Berlin
Germany
Director: Dr Andreas Forner
Phone: +49 30 440 335 32
Fax: +49 30 440 335 33
E-mail: bbw@bbw-berlin.de
Web site: www.bbw-berlin.de
Background, orientation and purpose
BBW Akademie, established in 1972, offers cultural management programmes on five different levels:
One-year, full-time courses for unemployed cultural managers to improve their chances in the cultural
labour market; one-year, part-time courses as further training for cultural managers who want to
professionalise their skills; individually-designed seminar programmes for cultural institutions or
regions; 2-week summer academies on special topics in cultural management, such as
“Eventmarketing”, “Funding” or “Cultural Management for Beginners”; and event-management
training for unemployed young people (aged 18-24).
Programme(s) and qualification(s)
European Cultural Management.
Cultural Management - 12 weekend seminars.
Duration
European Cultural Management - 12 months (full-time).
Cultural Management - 1 year.
Content
European Cultural Management:
The programme comprises about 1,400 hours with the following themes:
- Cultural Management (Fundraising/ Sponsoring, Networking, Cultural Projects within the EU, Festival
Management, International Arts Management, International Co-operations in the Arts), 240 hours.
- Project Management, 80 hours.
- Accounting and Finance, 184 hours.
- Entrepreneurial Behaviour, 40 hours.
- Marketing / Online Marketing, 128 hours.
- Public Relations, 60 hours.
- Legal Aspects within Culture, 60 hours.
- Workshop: Event management, 24 hours.
- Communication Training (Presentation, Team Work, Conflict Management, how to apply for a job)
152 hours.
- Computing, 120 hours.
- English and/or French, 120 hours.
- Two major projects: Corporate Identity Study of a Cultural Institution in Berlin and Event Planning,
including market research, budget, PR concept, presentation, 240 hours.
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