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Public Sector Governance and Accountability Series: Budgeting and ...

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218 Gary Cokins<br />

resources they draw on. To underst<strong>and</strong> costing, mentally reverse all the<br />

arrowheads in figure 7.4. This polar switch reveals that all expenses originate<br />

in a dem<strong>and</strong>-pull from customers. The calculated costs simply measure<br />

the effect of that dem<strong>and</strong>-pull. Costs are always a measure of effect; this<br />

is a basic principle in costing.<br />

The bottom portion of figure 7.4 reveals multiple final cost objects—<br />

supplier-related activity outputs, products <strong>and</strong> services, <strong>and</strong> citizencustomers.<br />

It displays a nested consumption sequence of final cost objects.<br />

A metaphor for this consumption sequence is the predator food chain, in<br />

which mammals eat plants <strong>and</strong> large mammals eat small mammals. The<br />

final-final cost object in this figure is the citizen-customer, who ultimately<br />

consumes all the other costs of the final cost object, except for the organizational<br />

sustaining costs.<br />

Organizational sustaining costs are activity costs not incurred by<br />

making products or delivering services to customers. The consumption of<br />

these costs cannot be traced logically to products, st<strong>and</strong>ard service lines,<br />

channels, or customers. (They can be allocated arbitrarily but not with<br />

causal relationships.) For example, when the accountants close the books<br />

each month, they can trace the costs of that activity to senior management<br />

as an example of organizational sustaining cost objects. Allocating them to<br />

products, services, or customers is misleading because neither products<br />

nor services nor customers caused these activities; allocating them thus<br />

would overstate those costs, sending the wrong signals to employees who<br />

use product cost information for making decisions.<br />

The direct costing of indirect <strong>and</strong> shared costs is no longer an insurmountable<br />

problem, given the existence of commercial ABC software<br />

products. ABC allows intermediate direct costing to a local process, an<br />

internal customer, or a required component that is causing the dem<strong>and</strong> for<br />

work. In short, ABC connects customers with the unique resources they<br />

consume—in proportion to their consumption—as if ABC were an optical<br />

fiber network. Visibility of costs is provided everywhere throughout the<br />

cost-assignment network.<br />

One City’s Benefits from ABC/M<br />

Indianapolis, Indiana, was one of the first major cities to embrace ABC/M. In<br />

the mid-1990s, the municipal government joined forces with local business<br />

leaders to apply contemporary business improvement practices. Knowing<br />

what things cost was considered a prerequisite to focusing on what to change.

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