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Founders at Work.pdf

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C H A P T E R<br />

8<br />

Evan Williams<br />

Cofounder, Pyra Labs<br />

(Blogger.com)<br />

Evan Williams cofounded Pyra Labs in 1999. Originally,<br />

Pyra intended to build a web-based project<br />

management tool. Williams developed Blogger to<br />

manage his personal weblog, and it quickly became<br />

an important mechanism for sharing ideas internally<br />

<strong>at</strong> Pyra.<br />

Once launched publicly, Blogger grew rapidly,<br />

and Pyra Labs decided to focus on it full-time. But<br />

Blogger.com did not gener<strong>at</strong>e a lot of revenue <strong>at</strong> first,<br />

and as the Bubble defl<strong>at</strong>ed in 2001, Pyra seemed near<br />

de<strong>at</strong>h. Williams remained as the only employee and<br />

managed to bring the company back from the brink. By 2003, Blogger had one<br />

million registered users. Th<strong>at</strong> <strong>at</strong>tracted the <strong>at</strong>tention of Google, who made Pyra<br />

their first acquisition. Williams left Google in 2004 to cofound a podcasting<br />

company called Odeo.<br />

Livingston: Tell me about how you started Pyra Labs.<br />

Williams: I have always been pretty entrepreneurial, and I had started a couple<br />

of other companies. In l<strong>at</strong>e ’98 when I decided to start Pyra, I had been doing<br />

Internet stuff for about 5 years. I actually started a company in Nebraska.<br />

I had never even really worked anywhere. I was just totally self-taught technically,<br />

but I started a company and kind of ran it into the ground over 3 years<br />

or so, and it was a very educ<strong>at</strong>ional, painful experience. But I knew I was going<br />

to do th<strong>at</strong> again. I just always knew I was going to start my own thing.<br />

I went to college, and I dropped out because I didn’t need to have a<br />

degree—because I wasn’t going to try to get a job with anyone. I came to<br />

California after playing with the Internet for a few years because Nebraska<br />

wasn’t the place to be, very clearly.<br />

I moved to California to take a job with O’Reilly, which ended up being very<br />

fortun<strong>at</strong>e as you’ll find out l<strong>at</strong>er. I worked there for a few months, though I<br />

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