Founders at Work.pdf

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280 Founders at Work AOL took our ideas and put them into their bloodstream and dispersed us—and properly, I’d say. Amazon kept it to the side and kept it moving and generating new ideas. Amazon spent the time; we had basically a full-day meeting with the top execs of Amazon every month. It was just an outrageous amount of time given to us, but that was because Jeff Bezos said “New ideas are going to come from these guys.”
C H A P T E R 21 Charles Geschke Cofounder, Adobe Systems At Xerox PARC, Chuck Geschke and John Warnock developed a language called Interpress that would allow any computer to talk to any printer. When Xerox seemed slow to commercialize this technology, Geschke and Warnock started their own company, Adobe, to produce a successor of Interpress called PostScript. PostScript made it possible to describe complex documents in a simple form. In 1983, Adobe partnered with Apple Computer to create Apple’s new LaserWriter printer. When it was introduced in 1985 it created the “desktop publishing” industry. Adobe went public in 1986 and is the recognized industry leader in graphics and desktop publishing software through its typefaces and its popular Photoshop, Illustrator, and Acrobat applications. Livingston: Take me back to the PARC days and why you started Adobe. Geschke: I came to Xerox PARC when it was first beginning. I showed up in October of ’72. When I first arrived, I had a fairly straightforward task of bringing up a machine that simulated a then-mainframe computer that, for various political reasons, the researchers couldn’t buy but wanted to use. So we basically built our own mainframe. When that project was done, I got involved in programming languages and developed the tools that were used to build the Star workstation, which came out around the same time as the IBM PC—a little before it actually. PARC was an amazing place. The recruiting for computer science was done primarily by a guy named Bob Taylor. He had been the head of ARPA’s Information Processing Technology Group, which had funded many of the universities that started up in computing in the late ’60s and early ’70s. He knew where all of the talented people were and he did his best to hire as many of 281
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FOUNDERS AT WORK STORIES OF STARTUP
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For Da and PG
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vi Contents CHAPTER 11 ARTHUR VAN H
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Foreword Sprinters apparently reach
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Preface It’s been more than a yea
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About the Author Jessica Livingston
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xvi Acknowledgments Steve Papa, Tom
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xviii Introduction In addition to h
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2 Founders at Work on the floor of
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4 Founders at Work By then we had b
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6 Founders at Work impressive than
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8 Founders at Work said, “Yes, it
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10 Founders at Work Livingston: Wer
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12 Founders at Work The default of
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14 Founders at Work Livingston: Did
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16 Founders at Work pack up and bei
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18 Founders at Work look at other t
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20 Founders at Work management expe
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22 Founders at Work Livingston: You
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24 Founders at Work And then of cou
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26 Founders at Work Livingston: The
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28 Founders at Work Livingston: Web
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C H A P T E R 3 Steve Wozniak Cofou
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Steve Wozniak 33 I couldn’t reall
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Steve Wozniak 35 The dynamic RAMs w
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Steve Wozniak 37 Livingston: Do you
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Steve Wozniak 39 Wozniak: I got thi
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Steve Wozniak 41 living and life an
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Steve Wozniak 43 Man, when I actual
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Steve Wozniak 45 would drive the bo
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Livingston: What about Ron Wayne? W
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Steve Wozniak 49 We got the compute
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Steve Wozniak 51 anyone could look
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Steve Wozniak 53 thought, “That c
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Steve Wozniak 55 data and I said
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Livingston: On the East Coast? Stev
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Steve Wozniak 59 Steve Jobs (left)
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62 Founders at Work forward that my
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64 Founders at Work We bought two S
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66 Founders at Work Kraus: They adj
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68 Founders at Work Kraus: First, b
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70 Founders at Work unannounced.”
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C H A P T E R 5 Dan Bricklin Cofoun
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Dan Bricklin 75 Bob already had equ
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Dan Bricklin 77 actually felt good
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Livingston: Did it drive sales for
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Dan Bricklin 81 and how wide are th
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Dan Bricklin 83 Bricklin: We worked
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Dan Bricklin 85 available, with any
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Dan Bricklin 87 Bricklin: Oh, we ha
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C H A P T E R 6 Mitchell Kapor Cofo
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Mitchell Kapor 91 that I needed to
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Mitchell Kapor 93 The non-compete w
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Mitchell Kapor 95 second-generation
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Mitchell Kapor 97 I did not set out
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Mitchell Kapor 99 transitioning out
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Livingston: You weren’t bluffing?
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C H A P T E R 7 Ray Ozzie Founder,
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Ray Ozzie 105 to work in a highly m
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Ray Ozzie 107 You cannot early-bind
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Ray Ozzie 109 We were pitching Groo
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C H A P T E R 8 Evan Williams Cofou
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Evan Williams 113 The first year wa
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Evan Williams 115 turned out to tak
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Evan Williams 117 is a native form
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Evan Williams 119 Livingston: And y
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Evan Williams 121 Trellix licensed
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Evan Williams 123 search company. S
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Evan Williams 125 Williams: One thi
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128 Founders at Work So Jerry gives
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130 Founders at Work there; it was
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132 Founders at Work Livingston: Di
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134 Founders at Work Livingston: We
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136 Founders at Work company, can
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138 Founders at Work and that was a
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C H A P T E R 10 Mike Lazaridis Cof
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Mike Lazaridis 143 At the same time
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Mike Lazaridis 145 your shell and g
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Mike Lazaridis 147 they had just bo
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Mike Lazaridis 149 invested in to a
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Mike Lazaridis 151 where the buildi
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154 Founders at Work We spent about
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158 Founders at Work Livingston: Wa
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160 Founders at Work might have bee
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162 Founders at Work generation of
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164 Founders at Work in web search
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166 Founders at Work Livingston: Ho
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168 Founders at Work That took us a
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170 Founders at Work been there for
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172 Founders at Work Livingston: Wh
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174 Founders at Work the screen, im
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176 Founders at Work I had figured
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178 Founders at Work The other thin
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180 Founders at Work Then we went t
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182 Founders at Work Then we found
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184 Founders at Work Perlman: I did
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186 Founders at Work I was very imp
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188 Founders at Work adopt other te
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190 Founders at Work freedom. But t
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192 Founders at Work HP and kind of
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194 Founders at Work the model for
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196 Founders at Work Ramsay: While
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198 Founders at Work of information
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200 Founders at Work I can’t tell
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202 Founders at Work More recently,
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C H A P T E R 15 Paul Graham Cofoun
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Paul Graham 207 we didn’t want to
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Livingston: So what did happen? Pau
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Paul Graham 211 argument with “/e
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Paul Graham 213 right, that would h
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Paul Graham 215 Graham: We started
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Paul Graham 217 Livingston: So a fe
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Paul Graham 219 the truth. Our stra
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Paul Graham 221 between 1995 and 19
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C H A P T E R 16 Joshua Schachter F
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Joshua Schachter 225 time, I did, b
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Joshua Schachter 227 But you need t
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Page 242 and 243: C H A P T E R 17 Mark Fletcher Foun
Page 244 and 245: Mark Fletcher 235 Livingston: Tell
Page 246 and 247: Mark Fletcher 237 initially. If you
Page 248 and 249: Livingston: You worked at Sun befor
Page 250 and 251: Mark Fletcher 241 Livingston: What
Page 252 and 253: Mark Fletcher 243 been 2 weeks sinc
Page 254 and 255: Mark Fletcher 245 next morning, too
Page 256 and 257: C H A P T E R 18 Craig Newmark Foun
Page 258 and 259: Craig Newmark 249 in the UNIX/Linux
Page 260 and 261: Craig Newmark 251 Livingston: Going
Page 262 and 263: Livingston: Did you work with them?
Page 264 and 265: Craig Newmark 255 Newmark: Yes. Liv
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Page 268 and 269: 260 Founders at Work wasn’t seen
Page 270 and 271: 262 Founders at Work near the embas
Page 272 and 273: 264 Founders at Work This happens t
Page 274 and 275: 266 Founders at Work Another lesson
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Page 278 and 279: 270 Founders at Work Livingston: Yo
Page 280 and 281: 272 Founders at Work Livingston: So
Page 282 and 283: 274 Founders at Work Another, I tho
Page 284 and 285: 276 Founders at Work and you might
Page 286 and 287: 278 Founders at Work Kahle: I’ve
Page 290 and 291: 282 Founders at Work them as possib
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Page 298 and 299: 290 Founders at Work But there was
Page 300 and 301: 292 Founders at Work announced that
Page 302 and 303: 294 Founders at Work Livingston: PA
Page 304 and 305: 296 Founders at Work you hope they
Page 306 and 307: 298 Founders at Work major. So I wa
Page 308 and 309: 300 Founders at Work We see a lot o
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Page 312 and 313: 304 Founders at Work plywood, but l
Page 314 and 315: 306 Founders at Work Winblad: Oh ye
Page 316 and 317: David Heinemeier Hansson Partner, 3
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Page 320 and 321: David Heinemeier Hansson 313 One of
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Page 324 and 325: C H A P T E R 24 Philip Greenspun C
Page 326 and 327: Philip Greenspun 319 manage, and I
Page 328 and 329: Philip Greenspun 321 We pushed the
Page 330 and 331: Philip Greenspun 323 let you do the
Page 332 and 333: Philip Greenspun 325 Airplane mecha
Page 334 and 335: Philip Greenspun 327 Greenspun: Yea
Page 336 and 337: Philip Greenspun 329 But due to a c
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Philip Greenspun 331 bad company, a
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Philip Greenspun 333 That was an ep
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Philip Greenspun 335 for two board
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Philip Greenspun 337 the fact that
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Philip Greenspun 339 paid my monthl
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Philip Greenspun 341 killed the com
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Philip Greenspun 343 The programmer
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C H A P T E R 25 Joel Spolsky Cofou
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Joel Spolsky 347 The consulting mar
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Joel Spolsky 349 Although it was my
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Joel Spolsky 351 Things that to us
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Joel Spolsky 353 I later talked to
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Joel Spolsky 355 had an idea of som
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Joel Spolsky 357 on my team who dec
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Joel Spolsky 359 For example, Ruby
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C H A P T E R 26 Stephen Kaufer Cof
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Stephen Kaufer 363 Kaufer: We tried
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Stephen Kaufer 365 a typical dot-co
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Stephen Kaufer 367 Livingston: Did
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Stephen Kaufer 369 from being succe
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Stephen Kaufer 371 we’re going to
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Stephen Kaufer 373 It’s perfectly
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Stephen Kaufer 375 Kaufer: I couldn
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378 Founders at Work Hong: Jim was
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380 Founders at Work But the Salon.
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382 Founders at Work and we would h
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384 Founders at Work Hong: I think
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C H A P T E R 28 James Currier Foun
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James Currier 389 results. It was j
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James Currier 391 Currier: You migh
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James Currier 393 At an HBS reunion
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396 Founders at Work had gotten muc
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400 Founders at Work Livingston: So
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402 Founders at Work Livingston: So
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404 Founders at Work Livingston: Is
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406 Founders at Work (we’ve been
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408 Founders at Work Trott: No. We
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410 Founders at Work 20 offices, an
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412 Founders at Work that we didn
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414 Founders at Work Trott: It’s
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416 Founders at Work Livingston: Wh
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C H A P T E R 31 Bob Davis Founder,
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Bob Davis 421 Livingston: Was this
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Bob Davis 423 that way. So we weren
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Bob Davis 425 Livingston: Did you e
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C H A P T E R 32 Ron Gruner Cofound
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Ron Gruner 429 Gruner: They said
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Ron Gruner 431 board was saying,
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Ron Gruner 433 to investors. We had
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Ron Gruner 435 Of course, we had so
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Ron Gruner 437 we were, and invited
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Livingston: Did you have any compet
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Ron Gruner 441 So we did that and e
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Ron Gruner 443 We realized that we
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Ron Gruner 445 Because de Castro wa
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C H A P T E R 33 Jessica Livingston
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Do you remember anyone else in that
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What happened after that first batc
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Jessica Livingston 453 Have you got
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456 Index arcade games, 32 Architex
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458 Index Database Backed Web Sites
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460 Index I IBM, 89, 93-94, 289 IBM
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462 Index Mundie, Craig, 428 Muxway
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464 Index scalability, 12 Schachter
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466 Index W WAIS (Wide Area Informa
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