Founders at Work.pdf

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Craig Newmark 255 Newmark: Yes. Livingston: What advice would you give to someone thinking about starting a startup? Newmark: Trust your instincts and your moral compass. I’ve used that phrase too much in this conversation. The deal is: we’re not pious about this. We try hard not to be sanctimonious. This is the way people really live; we just don’t talk about it. I’d prefer to be cynical and not talk about it, and yet, that’s real life. Craig Newmark and Jim Buckmaster, circa 2005 Photo: Gene X. Hwang
C H A P T E R 19 Caterina Fake Cofounder, Flickr Caterina Fake started Ludicorp in the summer of 2002 with Stewart Butterfield and Jason Classon. The company’s first product, Game Neverending, was a massively multiplayer online game with real-time interaction through instant messaging (IM). In 2004, they added a new feature—a chat environment with photo sharing—which quickly surpassed Game Neverending itself in popularity. The team knew they were onto something big and put Game Neverending on hold to develop a new photo-sharing community site called Flickr. Flickr became extremely popular and was acquired by Yahoo in March 2005. With its emphasis on user-generated content and its devoted online community, Flickr is one of the most commonly cited examples of Web 2.0 companies. Livingston: How did you get started? How did you know your cofounders? Fake: Stewart and I are married. When we met, I was living in San Francisco and he lived in Canada. One of his wooing strategies was to suggest that we start a company together. Both of us were doing web development at the time and his idea was that we do some type of transnational web development company—which is kind of a harebrained scheme. We didn’t end up doing that, but we did fall in love and have a long-distance relationship. I eventually moved up to Vancouver and we got married. We went on our honeymoon and came back and two days later started Ludicorp. The name is from ludus, the Latin word for “play.” We were building a massively multiplayer online game called Game Neverending. It was a lightweight web-based game, and atypical for massively multiplayer games. Most of those have Sword and Sorcery or science fiction themes, and are usually CD-ROM based. Game Neverending was very much based around social interactions; you could form groups, instant message each other, and there was a social network associated with it. 257
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FOUNDERS AT WORK STORIES OF STARTUP
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For Da and PG
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vi Contents CHAPTER 11 ARTHUR VAN H
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Foreword Sprinters apparently reach
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Preface It’s been more than a yea
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About the Author Jessica Livingston
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xvi Acknowledgments Steve Papa, Tom
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xviii Introduction In addition to h
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2 Founders at Work on the floor of
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4 Founders at Work By then we had b
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6 Founders at Work impressive than
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8 Founders at Work said, “Yes, it
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10 Founders at Work Livingston: Wer
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12 Founders at Work The default of
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14 Founders at Work Livingston: Did
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16 Founders at Work pack up and bei
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18 Founders at Work look at other t
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20 Founders at Work management expe
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22 Founders at Work Livingston: You
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24 Founders at Work And then of cou
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26 Founders at Work Livingston: The
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28 Founders at Work Livingston: Web
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C H A P T E R 3 Steve Wozniak Cofou
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Steve Wozniak 33 I couldn’t reall
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Steve Wozniak 35 The dynamic RAMs w
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Steve Wozniak 37 Livingston: Do you
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Steve Wozniak 39 Wozniak: I got thi
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Steve Wozniak 41 living and life an
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Steve Wozniak 43 Man, when I actual
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Steve Wozniak 45 would drive the bo
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Livingston: What about Ron Wayne? W
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Steve Wozniak 49 We got the compute
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Steve Wozniak 51 anyone could look
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Steve Wozniak 53 thought, “That c
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Steve Wozniak 55 data and I said
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Livingston: On the East Coast? Stev
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Steve Wozniak 59 Steve Jobs (left)
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62 Founders at Work forward that my
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64 Founders at Work We bought two S
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66 Founders at Work Kraus: They adj
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68 Founders at Work Kraus: First, b
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70 Founders at Work unannounced.”
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C H A P T E R 5 Dan Bricklin Cofoun
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Dan Bricklin 75 Bob already had equ
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Dan Bricklin 77 actually felt good
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Livingston: Did it drive sales for
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Dan Bricklin 81 and how wide are th
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Dan Bricklin 83 Bricklin: We worked
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Dan Bricklin 85 available, with any
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Dan Bricklin 87 Bricklin: Oh, we ha
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C H A P T E R 6 Mitchell Kapor Cofo
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Mitchell Kapor 91 that I needed to
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Mitchell Kapor 93 The non-compete w
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Mitchell Kapor 95 second-generation
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Mitchell Kapor 97 I did not set out
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Mitchell Kapor 99 transitioning out
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Livingston: You weren’t bluffing?
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C H A P T E R 7 Ray Ozzie Founder,
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Ray Ozzie 105 to work in a highly m
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Ray Ozzie 107 You cannot early-bind
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Ray Ozzie 109 We were pitching Groo
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C H A P T E R 8 Evan Williams Cofou
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Evan Williams 113 The first year wa
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Evan Williams 115 turned out to tak
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Evan Williams 117 is a native form
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Evan Williams 119 Livingston: And y
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Evan Williams 121 Trellix licensed
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Evan Williams 123 search company. S
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Evan Williams 125 Williams: One thi
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128 Founders at Work So Jerry gives
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130 Founders at Work there; it was
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132 Founders at Work Livingston: Di
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134 Founders at Work Livingston: We
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136 Founders at Work company, can
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138 Founders at Work and that was a
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C H A P T E R 10 Mike Lazaridis Cof
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Mike Lazaridis 143 At the same time
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Mike Lazaridis 145 your shell and g
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Mike Lazaridis 147 they had just bo
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Mike Lazaridis 149 invested in to a
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Mike Lazaridis 151 where the buildi
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154 Founders at Work We spent about
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158 Founders at Work Livingston: Wa
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160 Founders at Work might have bee
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162 Founders at Work generation of
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164 Founders at Work in web search
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166 Founders at Work Livingston: Ho
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168 Founders at Work That took us a
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170 Founders at Work been there for
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172 Founders at Work Livingston: Wh
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174 Founders at Work the screen, im
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176 Founders at Work I had figured
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178 Founders at Work The other thin
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180 Founders at Work Then we went t
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182 Founders at Work Then we found
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184 Founders at Work Perlman: I did
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186 Founders at Work I was very imp
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188 Founders at Work adopt other te
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190 Founders at Work freedom. But t
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192 Founders at Work HP and kind of
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194 Founders at Work the model for
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196 Founders at Work Ramsay: While
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198 Founders at Work of information
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200 Founders at Work I can’t tell
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202 Founders at Work More recently,
Page 214 and 215: C H A P T E R 15 Paul Graham Cofoun
Page 216 and 217: Paul Graham 207 we didn’t want to
Page 218 and 219: Livingston: So what did happen? Pau
Page 220 and 221: Paul Graham 211 argument with “/e
Page 222 and 223: Paul Graham 213 right, that would h
Page 224 and 225: Paul Graham 215 Graham: We started
Page 226 and 227: Paul Graham 217 Livingston: So a fe
Page 228 and 229: Paul Graham 219 the truth. Our stra
Page 230 and 231: Paul Graham 221 between 1995 and 19
Page 232 and 233: C H A P T E R 16 Joshua Schachter F
Page 234 and 235: Joshua Schachter 225 time, I did, b
Page 236 and 237: Joshua Schachter 227 But you need t
Page 238 and 239: Joshua Schachter 229 Schachter: I c
Page 240 and 241: Livingston: Who did you learn thing
Page 242 and 243: C H A P T E R 17 Mark Fletcher Foun
Page 244 and 245: Mark Fletcher 235 Livingston: Tell
Page 246 and 247: Mark Fletcher 237 initially. If you
Page 248 and 249: Livingston: You worked at Sun befor
Page 250 and 251: Mark Fletcher 241 Livingston: What
Page 252 and 253: Mark Fletcher 243 been 2 weeks sinc
Page 254 and 255: Mark Fletcher 245 next morning, too
Page 256 and 257: C H A P T E R 18 Craig Newmark Foun
Page 258 and 259: Craig Newmark 249 in the UNIX/Linux
Page 260 and 261: Craig Newmark 251 Livingston: Going
Page 262 and 263: Livingston: Did you work with them?
Page 266 and 267: 258 Founders at Work When we came u
Page 268 and 269: 260 Founders at Work wasn’t seen
Page 270 and 271: 262 Founders at Work near the embas
Page 272 and 273: 264 Founders at Work This happens t
Page 274 and 275: 266 Founders at Work Another lesson
Page 276 and 277: 268 Founders at Work them locally w
Page 278 and 279: 270 Founders at Work Livingston: Yo
Page 280 and 281: 272 Founders at Work Livingston: So
Page 282 and 283: 274 Founders at Work Another, I tho
Page 284 and 285: 276 Founders at Work and you might
Page 286 and 287: 278 Founders at Work Kahle: I’ve
Page 288 and 289: 280 Founders at Work AOL took our i
Page 290 and 291: 282 Founders at Work them as possib
Page 292 and 293: 284 Founders at Work We said, “Fi
Page 294 and 295: 286 Founders at Work which quintupl
Page 296 and 297: 288 Founders at Work point sizes an
Page 298 and 299: 290 Founders at Work But there was
Page 300 and 301: 292 Founders at Work announced that
Page 302 and 303: 294 Founders at Work Livingston: PA
Page 304 and 305: 296 Founders at Work you hope they
Page 306 and 307: 298 Founders at Work major. So I wa
Page 308 and 309: 300 Founders at Work We see a lot o
Page 310 and 311: 302 Founders at Work I think this i
Page 312 and 313: 304 Founders at Work plywood, but l
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306 Founders at Work Winblad: Oh ye
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David Heinemeier Hansson Partner, 3
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were giving it a third of their tim
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David Heinemeier Hansson 313 One of
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David Heinemeier Hansson 315 Living
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C H A P T E R 24 Philip Greenspun C
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Philip Greenspun 319 manage, and I
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Philip Greenspun 321 We pushed the
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Philip Greenspun 323 let you do the
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Philip Greenspun 325 Airplane mecha
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Philip Greenspun 327 Greenspun: Yea
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Philip Greenspun 329 But due to a c
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Philip Greenspun 331 bad company, a
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Philip Greenspun 333 That was an ep
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Philip Greenspun 335 for two board
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Philip Greenspun 337 the fact that
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Philip Greenspun 339 paid my monthl
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Philip Greenspun 341 killed the com
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Philip Greenspun 343 The programmer
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C H A P T E R 25 Joel Spolsky Cofou
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Joel Spolsky 347 The consulting mar
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Joel Spolsky 349 Although it was my
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Joel Spolsky 351 Things that to us
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Joel Spolsky 353 I later talked to
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Joel Spolsky 355 had an idea of som
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Joel Spolsky 357 on my team who dec
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Joel Spolsky 359 For example, Ruby
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C H A P T E R 26 Stephen Kaufer Cof
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Stephen Kaufer 363 Kaufer: We tried
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Stephen Kaufer 365 a typical dot-co
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Stephen Kaufer 367 Livingston: Did
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Stephen Kaufer 369 from being succe
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Stephen Kaufer 371 we’re going to
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Stephen Kaufer 373 It’s perfectly
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Stephen Kaufer 375 Kaufer: I couldn
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378 Founders at Work Hong: Jim was
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380 Founders at Work But the Salon.
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382 Founders at Work and we would h
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384 Founders at Work Hong: I think
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C H A P T E R 28 James Currier Foun
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James Currier 389 results. It was j
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James Currier 391 Currier: You migh
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James Currier 393 At an HBS reunion
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396 Founders at Work had gotten muc
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400 Founders at Work Livingston: So
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402 Founders at Work Livingston: So
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404 Founders at Work Livingston: Is
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406 Founders at Work (we’ve been
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408 Founders at Work Trott: No. We
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410 Founders at Work 20 offices, an
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412 Founders at Work that we didn
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414 Founders at Work Trott: It’s
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416 Founders at Work Livingston: Wh
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C H A P T E R 31 Bob Davis Founder,
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Bob Davis 421 Livingston: Was this
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Bob Davis 423 that way. So we weren
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Bob Davis 425 Livingston: Did you e
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C H A P T E R 32 Ron Gruner Cofound
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Ron Gruner 429 Gruner: They said
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Ron Gruner 431 board was saying,
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Ron Gruner 433 to investors. We had
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Ron Gruner 435 Of course, we had so
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Ron Gruner 437 we were, and invited
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Livingston: Did you have any compet
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Ron Gruner 441 So we did that and e
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Ron Gruner 443 We realized that we
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Ron Gruner 445 Because de Castro wa
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C H A P T E R 33 Jessica Livingston
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Do you remember anyone else in that
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What happened after that first batc
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Jessica Livingston 453 Have you got
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456 Index arcade games, 32 Architex
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458 Index Database Backed Web Sites
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460 Index I IBM, 89, 93-94, 289 IBM
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462 Index Mundie, Craig, 428 Muxway
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464 Index scalability, 12 Schachter
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466 Index W WAIS (Wide Area Informa
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