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Founders at Work.pdf

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Arthur van Hoff 159<br />

Livingston: Wh<strong>at</strong> do you remember as being the most frustr<strong>at</strong>ing things<br />

early on?<br />

van Hoff: The thing th<strong>at</strong> was most frustr<strong>at</strong>ing for us very early on was th<strong>at</strong> we<br />

got a lawsuit th<strong>at</strong> just kept dragging on and on, and it took so much time and<br />

<strong>at</strong>tention, and th<strong>at</strong> became a real pain in the ass.<br />

Livingston: Wh<strong>at</strong> was it about?<br />

van Hoff: It was a p<strong>at</strong>ent infringement case, without merit. P<strong>at</strong>ents are pretty<br />

frivolous overall anyway. But if you’re <strong>at</strong> the receiving end of a lawsuit, it can<br />

make things difficult.<br />

One of the problems for the founders, after the IPO, is th<strong>at</strong> you can’t sell for<br />

a certain period of time and, after th<strong>at</strong>, every time you sell and the stock goes<br />

down, you’ll get personally sued—shareholder lawsuits. So every time there<br />

was an opportunity for us to sell, our lawyers would say, “You better not because<br />

if you lose the lawsuit then you’ll get sued. You’ll replace one lawsuit with the<br />

other.”<br />

So we had to see the stock go down from $75 to almost nothing and we<br />

weren’t able to sell. We were legally able to sell, but you kind of talk yourself out<br />

of it because you think the risk is too high. If you do a startup and the company<br />

goes bankrupt, the shareholders lose their money, but you don’t personally lose<br />

your house. But a shareholder lawsuit is a personal lawsuit—if you lose, they<br />

take your house, so it’s a totally different ball game.<br />

There’re all sorts of crazy schemes th<strong>at</strong> people use to get around this stuff.<br />

But <strong>at</strong> the time, we were pretty naïve about these things. You don’t want the<br />

employees to focus on th<strong>at</strong>, so you take the burden and deal with it.<br />

There’s a lot to be learned from doing a startup. It’s much broader than you<br />

think. Although I was the CTO, I wrote a lot of code, I did a lot of depositions,<br />

interviewing, selling, traveling, moving furniture. Th<strong>at</strong>’s the gre<strong>at</strong> thing about it;<br />

it’s not a regular job. I like th<strong>at</strong>, and th<strong>at</strong>’s why I’ve done a couple more since<br />

then.<br />

Livingston: Was there anything you found you were better <strong>at</strong>?<br />

van Hoff: You grow into it a little bit. We had just received the President’s<br />

Award <strong>at</strong> Sun, which is a really prestigious award th<strong>at</strong> they gave out every year,<br />

and it’s a whole bunch of stock options. And we were going to walk away from<br />

th<strong>at</strong>. It’s sort of ironic, because the Sun stock split three times since we left, and<br />

if we had sold <strong>at</strong> the peak, we would have made about as much money as we did<br />

with Marimba, personally. But would I do it differently? No, I had a gre<strong>at</strong> time<br />

<strong>at</strong> Marimba.<br />

Livingston: Did you have regrets?<br />

van Hoff: When it’s your first startup, there are a lot of people involved. You<br />

take advice from a lot of people, and th<strong>at</strong> advice is not always the best advice.<br />

Very often, your intuition tells you to do something different, but then you go<br />

with the advice from the experienced guys anyway. And there were a few occasions<br />

where I look back and think, “If only I had gone with my intuition, things

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