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Founders at Work.pdf

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384 <strong>Founders</strong> <strong>at</strong> <strong>Work</strong><br />

Hong: I think entrepreneurs want to make money. It’s not th<strong>at</strong> they do it for the<br />

money, but they want to make money. Because money is the measuring stick;<br />

it’s how they know if they’ve won or not. And I think a lot of wh<strong>at</strong> drives entrepreneurs<br />

is the kind of legacy they are going to leave. They want to make a mark<br />

in the world and feel like their life m<strong>at</strong>tered. Entrepreneurs are the kind of<br />

people who love ideas and want to build things, and add value to the world.<br />

Part of th<strong>at</strong> is to quench their ego’s thirst and say, “I m<strong>at</strong>ter.” Th<strong>at</strong>’s why<br />

people like Bill G<strong>at</strong>es and Vinod Khosla spend a lot of time doing nonprofit<br />

things. It was never about the money. Carnegie dedic<strong>at</strong>ed the l<strong>at</strong>ter part of his<br />

life to giving all his money away. He was trying to convince people to give your<br />

money away once you make it. Because th<strong>at</strong>’s when it can start doing real<br />

good, too.<br />

Livingston: Wh<strong>at</strong> else do entrepreneurs have in common?<br />

Hong: The hardest decision you make as an entrepreneur is not one th<strong>at</strong> you<br />

make while you’re building the company. For me, the hardest decision was not<br />

about solving the hosting issues and all th<strong>at</strong>. It was the one I made years before<br />

HOT or NOT even existed. When I said, “I’m going to be an entrepreneur,”<br />

wh<strong>at</strong> I was really saying was, “I’m going to forgo the normal, safe route, where<br />

there’s a clear p<strong>at</strong>h. I’m going to take a higher risk and go for a higher reward.”<br />

It’s like Hewlett-Packard. Do you know wh<strong>at</strong> their first product was? A<br />

bowling foul line indic<strong>at</strong>or. The point is, they decided th<strong>at</strong> they were going to<br />

be entrepreneurs before they knew exactly wh<strong>at</strong> they were going to do, and<br />

th<strong>at</strong>’s very common.<br />

All these things come out of new ideas. If you’re not in school and you’re<br />

not an entrepreneur, you’re not working on new ideas. You are just a cog in<br />

someone else’s wheel, and you’ll never make anything new. So the hardest thing<br />

is to say, “I’m going to put myself in the position of being an entrepreneur by<br />

having ideas and trying things, and not giving up when I fail.”<br />

You never know unless you try, and we live in a world where building websites<br />

and other small things doesn’t take th<strong>at</strong> much time and effort to try, so why<br />

not just try different things?<br />

Livingston: Wh<strong>at</strong> other advice would you give to someone starting a startup?<br />

Hong: You need the early team to be savvy in everything. And you have to have<br />

people who understand the users and the product. If you do, then you’ll<br />

have users.<br />

And nothing ever goes according to plan. You can’t dwell on the fact th<strong>at</strong><br />

your plan didn’t work. In our case, we didn’t even have a plan, but it would have<br />

been worthless to have one anyway, since we just kept moving as fast as we<br />

could. You have to hustle; you can’t just have a plan and cakewalk it. You just<br />

have to know wh<strong>at</strong> direction you’re going in and run around like a r<strong>at</strong> in a maze<br />

trying to get out.<br />

Livingston: Now th<strong>at</strong> you’re out of the maze, do you get asked out on a lot<br />

d<strong>at</strong>es through HOT or NOT?

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