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Founders at Work.pdf

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18 <strong>Founders</strong> <strong>at</strong> <strong>Work</strong><br />

look <strong>at</strong> other things. The Internet was just unfolding, so I started spending<br />

more and more time on it, and it was interesting. It was exciting to see these little<br />

companies get started. Two of my colleagues from Stanford had gone on to<br />

start Yahoo, and I thought, “Wow. This is just a list, a directory which tells you<br />

wh<strong>at</strong> is where. And somebody put $1 million in them.” I mean, th<strong>at</strong> was huge.<br />

So I thought, “This Internet thing is here to stay,” and I started playing around<br />

with it and came up with the idea to do a simple-to-install d<strong>at</strong>abase <strong>at</strong> the back<br />

end. Then you’d use the browser as the front end. It could store any piece of<br />

inform<strong>at</strong>ion <strong>at</strong> the back, but the browser would be used to display it. So people<br />

could just look for it and be able to cre<strong>at</strong>e a personal d<strong>at</strong>abase of anything: contact<br />

inform<strong>at</strong>ion, phone numbers, special files, or wh<strong>at</strong>ever it is th<strong>at</strong> you would<br />

do on a local PC.<br />

So I wrote a business plan and didn’t know wh<strong>at</strong> to do with it. I was the only<br />

guy, so how do you build a company? I knew Jack and knew th<strong>at</strong> he was a gre<strong>at</strong><br />

software and hardware engineer. So I shared this idea with him. He read the<br />

business plan and said the next day, “This is gre<strong>at</strong>, where do I sign?”<br />

So we started and I said, “The next thing we need to do is go raise some<br />

money and try to figure out how to hire more people and take this to the next<br />

level.”<br />

Livingston: Had you quit your jobs?<br />

Bh<strong>at</strong>ia: No, we were actually both working, so we decided to spend all of the<br />

time on the weekends and evenings building this product. Then it came to a<br />

point th<strong>at</strong> one of us had to quit our job to focus full-time on it, so I told Jack,<br />

“I’m single and don’t have a family. Why don’t you quit and start working on this<br />

and I’ll give you half of my salary?” So <strong>at</strong> least he could support his family. I didn’t<br />

need th<strong>at</strong> much money.<br />

We started building the product and then started looking around for funding.<br />

We went to a number of VCs and many of them turned us down because<br />

they were like, “How are you going to make money if you are going to give it<br />

away for free? Wh<strong>at</strong>’s the revenue mechanism?” We said we would capture<br />

detailed demographic inform<strong>at</strong>ion about people and th<strong>at</strong> detailed quality of<br />

inform<strong>at</strong>ion on individuals would help us advertise to them. But of course<br />

advertising was not a proven revenue model <strong>at</strong> th<strong>at</strong> time.<br />

Livingston: How did the JavaSoft idea morph into Hotmail?<br />

Bh<strong>at</strong>ia: While we were putting the business plan for JavaSoft together and<br />

were working <strong>at</strong> FirePower Systems, they installed a firewall around our corpor<strong>at</strong>e<br />

intranet th<strong>at</strong> prevented us from dialing out to our personal email accounts.<br />

I had an account <strong>at</strong> Stanford and Jack had one <strong>at</strong> AOL, so we would dial out and<br />

email each other. But we couldn’t do th<strong>at</strong> anymore because the firewall prevented<br />

us from accessing our personal accounts. So we ended up exchanging<br />

inform<strong>at</strong>ion on floppy disks and on physical pieces of paper. Th<strong>at</strong>’s when it<br />

occurred to us, “Wait a minute, we can access any website in the world through<br />

a web browser. If we made email available through the web browser, th<strong>at</strong> would<br />

solve our problem.”

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