Том 2 - Тенденции и предизвикателства в развитието на ...

investments (guarantee of the most favourable treatment), as well as theliberalization of Public Procurements. The increased investments inflowprovides the modernization of production, implementation of newtechnologies, knowledge, modern marketing strategies and management,improved quality of goods and services, which leads to the rise of exportrate into the countries of the region and other countries as well.4. Stimulus for the process of the integration into the EU: EUsupported the conclusion of CEFTA agreement and pointed it out as oneof the priorities of its regional politics on the Western Balkan. Besidethis, the free trade in the region is mentioned as one of the conditions inthe Stabilization and Association Agreement. Several parts of theCEFTA agreement are directly connected to the implementation of theEU rules, especially concerning the legal competition, state subventionsetc.5. Stimulus for the more modern and stable conditions for traderegulations in the region, including the new ones: first, CEFTAagreement implicates the strict respect of the STO rules, as well as thesupport for entering the STO for the countries that still are not itsmembers (Serbia, Bosnia and Herzegovina, Montenegro). Second,CEFTA involves the system of political andlegal regulation of trade conflicts (communal committee, mediation,arbitration). Third, CEFTA includes set of rules concerning the respect ofprotection of industrial property, competition, liberalization of services(on long terms), public procurements.The Agreement creates the conditions for more even developmentof the region, improvement of solidarity, harmonizing the developmentpolitics, improvement of infrastructure, creating the positive image.The ultimate effect of all these positive trends in the region whichare enabled by CEFTA agreement is shown through the increase ofcompetitiveness of goods and services, the increased export rate, therebyit affects the employment, which results in the rise of standard of livingof people in the countries of the region as a whole.363