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HOW TO TAKE RISKS
ChApTEr 1
HOW TO TAKE RISKS
By BriAN TrACy
You’ve probably heard it said many times that entrepreneurs and
business people are risk-takers and that they should be expected
to take risks, which imply losses, in the pursuit of their financial
objectives. However, quite the contrary is true. Successful business
people, entrepreneurs and sales people, as well as others, are not necessarily
risk-takers. In fact, they’re more often what is called, risk-averse.
They’re very astute at avoiding risks in the pursuit of their goals. It’s
the people who are the most capable of taking risks where they do not
lose who eventually succeed, and succeed big.
The fact is that all of life is a risk, of some kind. Whenever you engage
in any action where the outcome is uncertain, for any reason, you are
taking a risk. You take a small risk when you drive to work or walk
across the street. You may take a large risk when you start a business or
invest a sum of money. You take a risk whenever you venture into the
unknown, where your possibilities and probabilities cannot be determined
to an exact degree. From the time that you get up in the morning
until you go to bed at night, and even when you’re sleeping, you’re
dealing with risk to some degree.
The question is not whether or not you take risks, but how skillful you
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