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THE PASSION PRINCIPlE<br />

ChApTEr 6<br />

THE PASSIOn PRInCIPlE<br />

–THE FOundATIOn FOR yOuR SuCCESS<br />

By miChAEL E. BuDOWSki<br />

Show me a passionate businessperson and I will show you a successful<br />

business. Passion is the key to creating extraordinary<br />

businesses. What is passion? The dictionary definition is: a<br />

strong and barely controllable emotion • an intense desire or enthusiasm<br />

for something.<br />

Many “experts” convey that to follow your passion requires labor. I<br />

disagree; following one’s passion precludes you from being a laborer,<br />

as passion is not a conscious thought or action, it is an intangible<br />

emotion that is an unconscious reaction. It is what wakes you up early<br />

in the morning in excited anticipation of another day. Passion fuels<br />

your thoughts and actions. This is why it is critical to find your passion<br />

in business and then begin your entrepreneurial quest. Passion<br />

is a conviction that is not governable; you can’t just pick something<br />

and arbitrarily decide “I am going to be passionate about this,” any<br />

more than you could say ‘I love you’ to someone, and truly mean it<br />

from looking at their resume. It does not work that way, whether in<br />

business or in your personal life.<br />

So how does all this apply to my business? Glad you asked. Find-<br />

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