Front - AZ Teambuilding sro

PUSHING TO THE FRONT
jogging along the beach or hiking up a mountain, we can recognize
and implement some of the key concepts that occur during periods of
“free thinking.”
key FactorS to conSider:
1. Don’t limit your thinking by defining market boundaries
2. Think big and think clearly. Be as specific as possible about
your purpose and direction
3. After the “why”, use “how” and “what” questions. “How can
we ....?” “What could we develop that ...”
4. Forget about the competition for the time being
5. Ensure your team truly understands the customer’s entire
experience and circumstances
6. Ensure your top “front line” people are present to relay
customer needs and current frustrations
7. Don’t “Fire hose” your own or anybody else’s ideas
8. Incorporate “free thinking” time into your creative process
9. Think like a scientist, “Fail fast”
10. Prepare your brain!
aSking tHe rigHt QUeStionS
Corporations often talk about taking “market share” from the competition.
But to really change the face of an industry, to develop a breakthrough
product that changes lives, it doesn’t start there. It must start
with the belief that there is no limit to the “market size.” The only
limits that exist on the market boundaries are those created by the
people within them. To be truly innovative, the companies must ask
themselves key questions including: Why do we do what we do? How
can we improve our customer’s quality of daily life? What is the real
need we are trying to fulfill? What matters most to our customer? How
can we make their life easier or more convenient? It’s that freedom of
thought combined with clarity of purpose that can take your idea, product
or company to the next level.
Simply put, the “why” must come first. Purpose inspires creation and
ultimately the type of visionary, unique products that change the business
landscape. Looking within market boundaries often leads to “metoo”
products and services. Many “new” products on the market are
46