Front - AZ Teambuilding sro

PUSHING TO THE FRONT
great domain name that was guaranteed to get you traffic. Cars.com,
Pets.com, Lawyer.com…as long as you had something simple and
straight to the point, you were set. Now, it’s a matter of making endless
lists of words that are relevant to your business, until you finally
manage to put a few of them together to create a domain name that’s
available but barely makes sense.
On a larger scale, online marketing is something everyone is now doing
on some level – whether it’s just Facebook posts or full-blown crossplatform
campaigns. Since the great recession hit, there have been
more businesses fighting over less dollars, making it harder and harder
to stand out from the pack – especially when you’re caught between the
giant companies that can crush you with their marketing budgets, and
the one-man bands that are lucky enough to come up with a genius viral
campaign that blows you away.
That means having an awesome product or service just isn’t enough –
you have to have a distinctive and memorable marketing niche to go
along with it, if you truly want to “push to the front.” It’s a challenge
we face every day at our Celebrity Branding ® Agency whenever we go
to work with our clients. In this chapter, we’ll share some of our secrets
of how we meet that challenge and how you can create your own
unique and exclusive marketing platform.
Secret #1:
Make tHeM Join YOUR clUB
When you control the conversation, you’ve put yourself in the driver’s
seat when it comes to success. There’s a reason they say the President
always has “the bully pulpit,” when it comes to setting agendas and
political dialogue; he’s the head of the free world and the person we
expect to set the tone for our country.
How do you build that kind of bully pulpit for yourself in your business
sector? Well, the law itself gives you certain tools you can use
to keep away the competition and to make you and your product or
service more valuable. Yes, two out of three of us are lawyers, so we
understand how to make those tools work both for our own businesses
as well as our clients’ (and there’s a reason you see that little “®” or
224