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THE THREE “R’s” FOR SUCCESS
And in the end, I think we all know which chain became the most successful
and most enduring.
Walton’s success was based on not getting discouraged when others
stopped him from fulfilling his business dreams. His success was also
based on taking responsibility for his own actions – and reacting positively
to disappointment, by simply taking his ideas somewhere else
and building on them there, rather than getting bitter and angry about
the previous disappointments.
Responding to situations responsibly allows the individual to change
the outcome of whatever the situation might be – and build an even
brighter future from there. Life is very often a multiple choice test –
and we often come to a crossroads where we have to pick answer A, B,
C or D. Of course, usually only one of those answers is the right one –
while many of the others can take us in very wrong directions, far away
from our originally-desired destinations.
When Sam Walton came to his crossroads, he always picked the path
that would enable him to take positive action and stick to what he knew
were solid and successful ideas. Walt Disney was another pioneering
entrepreneur who did the same.
When he was just starting out, Disney worked for the Universal movie
studio, where he experienced his first success with a series of silent cartoons
featuring Oswald the Lucky Rabbit. He thought he had it made
– when a studio executive told him he wanted to cut his production
budgets. If Disney didn’t accept the diminished deal, the exec. told him
he would simply create his own animation studio.
Disney did not accept and he was fired. Since he didn’t own the rights
to Oswald, he knew he had to create his own character that belonged
solely to Disney. And that’s how he ended up creating Mickey Mouse.
He produced two cartoons with the mouse, but no movie studio would
distribute them. Once again, he had seemed to ‘hit’ an immovable obstacle.
Once again, inspiration would save him.
“Talking pictures” had just taken hold in Hollywood, so Disney added
sound effects to the first Mickey Mouse cartoon and immediately found
a distributor. The cartoon, “Steamboat Willie,” was an instant sensation
and launched the career of both Disney and Mickey Mouse.
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