31.01.2013 Views

Front - AZ Teambuilding sro

Front - AZ Teambuilding sro

Front - AZ Teambuilding sro

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

misstep or missed commitment.<br />

PUSHING TO THE FRONT<br />

11. addreSS all iSSUeS aS opportUnitieS<br />

Remember, a complaining customer is giving you a chance to keep<br />

them as a customer. They could just choose to quietly never return to<br />

your business. When they raise an issue, they are giving you the opportunity<br />

to not only correct that specific problem, but they can cause you<br />

to look at the big picture, and make lasting, significant improvements in<br />

your business. When a customer complains, you are getting a rare look<br />

into their heart and mind. You are given the gift of seeing your business<br />

from their perspective.<br />

Have you ever been a customer and been told something by the customer<br />

service representative that seemed really important to them, but<br />

from your perspective, was of little or no importance? The customer<br />

service representative spends several minutes telling you all the internal<br />

reasons why he cannot help you. You find yourself getting bored,<br />

frustrated, and promising yourself never to return.<br />

Because we are internally focused when it comes to our businesses,<br />

we often create customer service experiences in a vacuum. We may<br />

think their experience is exemplary, but from their perspective, it is<br />

only mediocre. When a customer complains, pay attention! You have<br />

been given a gift, a chance to see your business through their eyes.<br />

12. reWard For exeMplary Service<br />

We all say we want our staff to go above and beyond to take care of our<br />

customers. Then, when they do, we often reprimand them for giving<br />

a discount, or taking too long with a customer. It is true we want our<br />

team members to be fiscally smart and productive, but we also want to<br />

celebrate their dedication to providing first-class service.<br />

First, we need to appreciate their attitude and dedication to our customers.<br />

Once again, these are qualities that are very difficult to teach and<br />

should be celebrated.<br />

Second, we must consider the true value of the time they spend with a<br />

customer. After receiving service beyond compare, that customer will<br />

come back again and again. In addition, they will tell others about their<br />

256

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!