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THE ONly GAmE IN TOWN
“” on many of our company names and titles).
Those tools include legally defining associations, franchises, area exclusives,
as well as trademarks and patents on your systems and processes,
so that nobody can take your ideas and make them their own.
And people have to come to you to avail themselves of those ideas.
We utilized many of those tools, including name trademark, association
structure and certification, to form an entire network of industry
experts under our America’s PremierExperts ® banner. If you want to be
an official PremierExpert ® or CelebrityExpert ® and get all the perks of
that status, only we can make that happen. That not only allows us to
control the standards and quality of this membership, but it also helps
identify ourselves as leaders in the branding industry.
And there’s absolutely no reason you can’t do the same in your industry,
whatever it might be. A client of ours, Lisa Miller, spent a decade
building her company whose emphasis is on helping hospitals cut
costs – definitely a necessary business in this day and age. Now, she’s
expanding her expertise into other areas, and to that end, we helped
her form the National Association of Expense Reduction Professionals
using the legal tools we discussed earlier. She will train and certify others
in her specialty, making her the de facto leader in a new and very
in-demand field.
Creating your own coaching and mastermind groups is another popular
way to position yourself as the expert in your field and share your
knowledge. For example, Ben Glass, a very successful attorney in the
Washington, DC area, has created his own organization for attorneys
under the banner of Great Legal Marketing. Ben coaches and trains
these attorneys how to use his own successful brand of marketing to
bring in more businesses for their legal practice. He has built into his
training: seminars, newsletters, mastermind group training and private
coaching – all targeted to his niche field. This same business model has
been successfully done in almost all other industries and the expansion
possibilities are endless.
You can also create special events within your core client-base that
helps bond them to your business. In the past year, we’ve combined
specialized training programs with “can’t miss” events such as The
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