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ENjOy THE GOOd lIFE<br />

look For tHe rigHt opportUnity<br />

As our story illustrates, our success came not only because we were in<br />

the right place at the right time, but also because our eyes were looking<br />

for the right opportunities to take us to the next level. We saw challenges<br />

or problems within our industry, and in finding the answers, we found<br />

great opportunities that we were ready and able to take advantage of.<br />

Finding the right opportunity is the key to achieving financial independence<br />

and success. Whether you are trying to think of an idea to take<br />

to market or ready to grow your business, remember these five things:<br />

1. Do what you are passionate about. Business is what<br />

intrigues and interests Alan most, but what if he had followed<br />

his parents’ guidance and became an attorney? Would he<br />

have found the same level of success and happiness? Alan is<br />

a self-disciplined achiever and would have been successful at<br />

whatever he attempted, but in finding an industry that he was<br />

passionate about, he was more engaged and therefore more<br />

aware of opportunity.<br />

There is a correlation between success and the number of<br />

hours you work at a particular skill or in a specific field. The<br />

more time you put in, the better and more successful you will<br />

be. So you should enjoy it!<br />

2. Look for trends. There are trends in every industry, culture,<br />

and geographic region. Think of the direction your market is<br />

taking and embrace it. Consider who the industry has yet to<br />

serve, and build a solution that suits the needs and desires of this<br />

demographic. In realizing that there was another way to serve<br />

the middle class and their need for life insurance, Alan and<br />

Bonnie sold ten times the volume of other agents PER DAY.<br />

3. Look for problems that need solving. When you are<br />

focusing and working within a particular industry, you may<br />

notice inefficiencies or unfulfilled markets. Explore the gap<br />

and figure out why it remains unserved. You may find a perfect<br />

opportunity in doing so.<br />

4. Evaluate the opportunity. Before diving into a new business<br />

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