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PUSHING TO THE FRONT<br />

ing your passion means never having to work again in the traditional<br />

sense. It makes work pleasurable, not work. Your passion can be anything,<br />

from being the best bug killer (more on that in a moment), to<br />

aspiring to be the world’s most innovative technology company, à la<br />

Apple®. The key is the conviction that comes from being passionate<br />

about what you do. It is important to be cognizant that passion may<br />

come from many places. It could be something you are born with,<br />

something that you were exposed to, or something that frustrated you<br />

to the point that you were determined to do something better.<br />

Passion from frustration? Absolutely. James Dyson became so frustrated<br />

with weak vacuum cleaners that lost suction that he began trying<br />

to create an incredibly strong vacuum that would never lose suction.<br />

The power of this passionate frustration drove him for 5 years<br />

– until he finally achieved the Dyson® vacuum that would turn into<br />

a 6 billion dollar business! His estimated net worth is in excess of 2<br />

billion dollars. Pretty frustrating indeed!<br />

In 1984, I co-founded my first company, a commercial exterminating<br />

company. Sure, being a bug killer might not excite a lot of people, (I<br />

now find the vacuum cleaner to be quite exciting), however, out of<br />

frustration we were determined to create a new kind of exterminating<br />

company. We became even more determined after meeting with<br />

industry icons including representatives from the industry’s National<br />

Association; all of whom said what we wanted to do could not be<br />

done. This added more fuel to our passion. We developed a guaranteed<br />

pest elimination program for restaurants, hotels and other food<br />

establishments. We quickly became a multi-million dollar company<br />

operating in 8 states and servicing 3000 commercial properties in 20<br />

business days of every month. In an industry where restaurants or<br />

hotels would change exterminating companies every 11 months, our<br />

average customer retention was 7.2 years! Our passion and reputation<br />

caught the attention of a multi-billion dollar public British company<br />

that purchased our business.<br />

Passion is derived from the Latin word for suffering. This is a different<br />

type of suffering than an injury or illness. The suffering of sacrificing<br />

your time to realize your passion’s potential with all the setbacks that<br />

go with it. Think about Michael Jordan’s endless basketball practicing,<br />

the first one at practice and the last one to leave. James Dyson<br />

54

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