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THE GOld STANdARd OF lIFE<br />

and I don’t believe that there is a more knowledgeable, experienced,<br />

intelligent, genuine and award winning Gold Coin Expert that has ever<br />

walked the earth. Mike has taught me many lessons over the years, but<br />

none more important than his use of the Golden Rule with our customers.<br />

The importance that he places on every single client and their individual<br />

needs is beyond customer service, it is the staple of a business<br />

that I have helped grow into a 60 million dollar a year industry leader.<br />

One of the first things that I learned is that whether I am working with<br />

an investor on a 5 million dollar gold coin portfolio, a client that has yet<br />

to spend a dollar, or someone that is upset on the customer service line,<br />

I must treat them with genuine respect, care, and personal attention.<br />

These are the three P’s of Service that Mike Fuljenz has ingrained into me:<br />

1. Preparation – The more prepared you are, the more confident<br />

you are. The more confidence you have, the clearer your mind<br />

is. When you are prepared, confident, and clear headed, you<br />

can accomplish anything in sales, customer service, and life.<br />

2. Promises – If you say you are going to do something, do it.<br />

Always under promise and over perform. I have watched<br />

many sales and customer service representatives get into<br />

trouble from unnecessary promises to customers that they<br />

forget to keep or deem unimportant. People won’t always<br />

remember when you keep your promises, but they never forget<br />

when you forget.<br />

3. Practice – My uncle, Lester Henderson, used to say, “practice<br />

doesn’t make perfect, perfect practice makes perfect.” Don’t<br />

waste your time doing things the wrong way. Do them right every<br />

time. Be fully engaged in every activity, or don’t engage at all.<br />

I have won many sales and teamwork awards in my time with Universal<br />

Coin, but I received the greatest compliment in my career on the<br />

day Mike Fuljenz asked me to be the Assistant Director of Customer<br />

Service. Why was this such a monumental honor? Because it takes a<br />

multitude of sales to keep a company moving up, but only one mismanaged<br />

customer service call to bring an entire company down.<br />

Take Action: Do unto others as you would have done unto you. Live the<br />

Golden Rule in business and in life. As Zig Ziglar said, “you can have<br />

everything in life you want, if you will just help other people get what<br />

175

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