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PUSHING TO THE FRONT<br />

to at critical junctures in the life of their business. The goal of the smart<br />

executive is to surround himself or herself with as many “A plus” type<br />

executives and leaders that they can.<br />

Chet Holmes of Business Breakthroughs International hires strictly<br />

through personality profile and interview. In fact, resumes play a minor<br />

role in the hiring of superstars for that organization. Holmes often<br />

claims with substantial proof that he has MORE “true” superstars in<br />

his company than just about any other executive training organization<br />

in the world. It was those superstars that forged the merger with Chet<br />

Holmes and Tony Robbins in 2009.<br />

Business Breakthrough International employees have a voice in their<br />

organization because they are “A” players. Find “A” players and listen<br />

to them! Steve had “A” players he could trust. It ended up being the<br />

catalyst for real change.<br />

Apply it now: Take your key employees through a personality profile<br />

and determine whether they are the right fit for the position. Go<br />

to www.businessbreakthroughs.com and select personality profiles for<br />

more information on how you can hire superstars. Those are the “A”<br />

players you need to listen to and release to drive your vision.<br />

indicator #3<br />

tHe leader MUSt knoW tHeir tHirty-Second<br />

‘elevator’ pitcH!<br />

If you had thirty seconds to present a compelling case as to why your<br />

prospective client should buy from you, “What would you say?” Most<br />

business executives can’t answer this question clearly and as a result<br />

their businesses die a slow death!<br />

The 30-second pitch is designed to appeal to nine out of ten people.<br />

They may not all be buying at the time, but they will listen to what<br />

you have to say. In a traditional sales approach, 3% are buying now<br />

and another 3% are open to it. Additionally, 60% of the audience are<br />

not thinking about buying your product or just not interested. Finally,<br />

30% could not care less about what you have to offer! Chet Holmes<br />

summarizes it in the best way possible, “A great marketing effort will<br />

appeal to the entire 90 plus percent of the audience.” Then through<br />

158

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