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THE ONly GAmE IN TOWN
ChApTEr 25
THE Only gAmE In TOWn:
4 POWERFul SECRETS TO BuIldIng
yOuR unIquE And ExCluSIvE
mARKETIng PlATFORm
By JW DiCkS, ESQ., NiCk NANTON, ESQ.,
AND LiNDSAy DiCkS
“Your brand had better be delivering something special, or it’s not
going to get the business.”
~ Warren Buffet
If you’re a business owner, professional or entrepreneur in today’s
economy, you know it’s much more of a struggle for market share
than ever before. The bad news is that your main competition is no
longer limited to your neighborhood. The good news is that, for the
time being, it’s still limited to this planet.
It used to be simple to build a successful business. Many times, it was
just a matter of getting a great location on the corner of the busiest
street in town, joining the local chamber of commerce, and building a
solid and trustworthy reputation along with a healthy client base.
Then the internet came along. In the early days it was easy to nab a
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