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PUSHING TO THE FRONT<br />

of missed or delayed appointments with these customers could have on<br />

the future success of the organization, they may have acted differently.<br />

Sales representatives complain about the proverbial ‘fire drill.’ “Don’t<br />

they respect our time?”... or “Do they think we are sitting around waiting<br />

for something to do?”… or “I guess I’m really not a sales person?”<br />

If sales representatives feel undervalued or unappreciated it is only a<br />

matter of time before they start a job search looking for a company that<br />

appreciates what they have to offer.<br />

Here is an example of a ‘fire drill’ a sales representative recently shared<br />

with me. The entire sales force was contacted and instructed that they<br />

had to go into their CRM system and review and update every contact,<br />

and it had to be completed the day of the request. In the case of this<br />

sales representative, he had over 850 contacts to review and update for<br />

the accounts that were assigned to him. Now let’s do the math, if he had<br />

completed the review of one contact per minute it would have taken<br />

him over 14 hours to complete the request. This representative had to<br />

cancel all his appointments for that day to give it the attention that was<br />

requested by that company’s management team. Based on the limited<br />

time frame, he did not give it the detailed review it deserved.<br />

To avoid the problems associated with the ‘fire drill,’ ask yourself if this<br />

really needs to be completed today or tomorrow? If not, slow down long<br />

enough to give your sales team a week or more to complete a new task.<br />

This gives your sales representatives the ability to adjust their schedules<br />

in a way that will not have a negative impact on your business. Experience<br />

has shown me that the data you receive from your sales force will be<br />

more precise when they have been given enough time to complete a task.<br />

If you insist on a reply the same day, you may not get the information<br />

that you really need. Ask yourself: is it more important in your decisionmaking<br />

process to have the data now or to have it right? If you are like<br />

most managers, you want truly accurate information.<br />

In addition to ‘fire drills,’ many organizations will schedule a conference<br />

call or a web meeting on short notice. Even those who schedule<br />

these meetings a week or two in advance don’t think about the time<br />

they hold these meetings. The location of the management team tends<br />

to drive which half of the country ends up having to sit in a home office<br />

waiting for the meeting to begin. Yes they can be doing paperwork,<br />

218

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