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PUSHING TO THE FRONT<br />

have you heard, “I didn’t know that” after a bad choice? The other<br />

word, Apatheia, means you’ve been taught but you don’t care or you<br />

are apathetic and don’t care about the consequence. Perhaps you’ve<br />

heard, “I don’t care, I’m doing it anyway.” Another factor that can affect<br />

our choices are emotions – fear, love, loneliness, anger, hate, joy<br />

– yet establishing our priorities and core values will even effect how we<br />

treat each of those emotions. Let’s look at some choices and ask why.<br />

• A very wealthy actress shoplifts a necklace, one she could<br />

easily afford – yet the choice she made could put her in jail<br />

and end her career.<br />

• A prominent coach does not self-report NCAA violations,<br />

causing severe penalties and a huge loss of money.<br />

• A very high ranking politician has an affair causing a divorce<br />

and the end of his career.<br />

Had each weighed the choices, and checked priorities and core values,<br />

they would have different lives today.<br />

Many successful businessmen have stated after a great accomplishment<br />

that it was the right thing to do. Often, their actions created heroes and<br />

grew a business exponentially.<br />

One more factor that comes into play when making choices is risk.<br />

As we have seen, all choices have consequences or rewards. Again,<br />

understanding priorities and values, even risks pale, for when you are<br />

passionate about a choice and it falls in line with your priorities and<br />

values, great things can happen. I gave a couple of examples of negative<br />

outcomes or consequences from choices that were not in alignment<br />

with values. Here is a success story of a choice made that involved<br />

great risk.<br />

I met Roy Williams in the late 1970’s when he came to the University<br />

of North Carolina to be a part-time assistant coach and was to receive<br />

no pay. Why would a person quit a paying job to work for nothing,<br />

especially considering he was married with children? I am sure many<br />

were saying, wow, what a poor decision or choice. It was a big risk,<br />

but Coach Williams wanted to work under and learn from one of the<br />

best – and Dean Smith was that coach. His first year, Coach Williams<br />

had to sell basketball posters and deliver films to the TV station to sup-<br />

40

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