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THE 5 CRITICAl INdICATORS THAT lEAdERS mUST ExECUTE TO KEEP RElEvANT IN TOdAy’S CHANGING ECONOmy<br />

ployees will understand because you made the tough decisions to make<br />

it possible for all the other employees to stay with the company. It will<br />

hurt but it needs to be done!”<br />

It was the first time Steve had really listened to an employee. Joe was<br />

a top producer and had the pedigree for credibility in Steve’s eyes!<br />

“Could he be right?” Steve wondered.<br />

Steve took a few days to reflect on that advice from a now-trusted employee.<br />

He also reflected on the purpose for his life, and concluded that<br />

the profitability of this company was paramount for his ability to serve<br />

the world for a greater good. This part was always natural for him, but<br />

took on much greater importance now.<br />

He immediately set out to convey the central message of his company<br />

in a clear and compelling way. He understood this was the answer to<br />

rallying the troops.<br />

He continued to master his elevator pitch and hot seated all of his employees<br />

to master it as well. They needed to do this to all be ‘on message.’<br />

He had to be the pioneer of change. He had to be the one to lead<br />

it, but it was vitally important for his employees to own it. That would<br />

come next!<br />

In two weeks time he gathered all the evidence and made a tough decision;<br />

that was to immediately fire the 10 employees who were known<br />

for not pulling their weight anyway. Immediately company morale shot<br />

up. Profits increased because of the tighter payroll and the realization<br />

that everyone needed to pitch in and pitch in now. He reviewed, listened<br />

and acted on what he knew to be true. Basic, but effective!<br />

Two years later Steve’s company has tripled in revenue, and he is well<br />

on his way to funding the foundation that reflects his passion to help<br />

others in need.<br />

Indeed, Steve’s map to success in business came back to fundamentals.<br />

In this case they are called the five indicators. These five indicators<br />

are needed to separate the big boys from the also-rans: In the business<br />

world today, you are relevant or you are dead! In Steve’s case he followed<br />

a simple plan and stayed relevant.<br />

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