Front - AZ Teambuilding sro

UNClE FRANK’S 21 SECRETS OF CREATING A mONEy-mAKING CUSTOmER ExPERIENCE REvEAlEd!
means they welcome feedback and try to correct the situation. Encourage
your staff to respond positively to criticism and view complaints
as an opportunity to strengthen relationships with customers
and improve your business.
8. Make it FUn
When you go to a Disney theme park, you expect to have fun. But
who’d expect to have fun in a computer store? Yet, chances are, the
most crowded store in many malls will always be the Apple Store.
So what can we learn from Apple? If customers can come in and
try out your products, you should let them do so. You could copy
Uncle Frank’s idea and have them round to play games and watch
your big TV. Even something as simple as a summer cookout could
make your business seem fun.
9. pay attention to detail
One of the guiding principles of Starbucks is that “Everything Matters”.
That means that all the little details in your business – the environment,
your people, the background music – are crucial to the
customer experience. Often it’s the small things people notice – and
getting small things wrong can be a deal breaker.
10. cHarge preMiUM priceS
One thing about all three of these successful role models (Apple/
Starbucks/Disney) is that they don’t even try to compete on price.
Indeed they often make a virtue of being more expensive. Are you
trying to build a great experience on thin profit margins? Think
about how you can improve the experience to charge higher prices.
11. Have a clear viSion
The founders of Disney, Starbucks and Apple all had clear ideas
of what they wanted their future to look like. Imagine the future of
your business — think ahead 100 years and your company is still
going strong. What would you like it to look like then?
12. cater to tHe kidS
If your business serves adults who just happen to be parents, don’t
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