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PUSHING TO THE FRONT<br />

forget that happy kids mean happy parents. So it’s a good idea to<br />

take account of the kids that tag along with them. Imagine the buying<br />

experience with bored kids in tow and you will see why parents<br />

gravitate toward kid-friendly companies.<br />

13. develop proceSSeS<br />

Processes and standards enforce consistency. Consistency builds<br />

trust. Trust builds long-term customer relationships. There’s a reason<br />

your favorite drink will taste the same at any Starbucks in the<br />

world. Starbucks prides itself on its consistent standards and processes.<br />

You can make your business work better by developing and<br />

implementing effective processes.<br />

14. Set HigH StandardS oF Service<br />

In the Disney theme parks, there is a specific procedure in which<br />

cast members are expected to interact with guests and they are<br />

candidly evaluated and graded on this regularly by their managers.<br />

Review the key contact points in your business and draft up a<br />

standards procedure. Then make sure it’s enforced for consistency.<br />

15. coMMUnicate WitH yoUr teaM<br />

Successful businesses like Disney and Starbucks invest heavily<br />

in internal communications. They want their staff to feel part of<br />

something and to know what is going on. Yet you’ll often find that<br />

smaller businesses have little formal communication and never<br />

have team meetings. Even a few minutes at the start or end of each<br />

day or week could make a huge difference to your team.<br />

16. Make everytHing eaSy<br />

Apple changed the whole way that people worked with computers<br />

by making the process simpler, more fun and more user-friendly.<br />

Try walking through the way customers experience your business<br />

and see what they see. Mystery shoppers and mystery videos are<br />

good ways to test it out.<br />

17. go tHe extra Mile<br />

Every Disney World cast member knows their purpose is “to make<br />

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