Front - AZ Teambuilding sro

PUSHING TO THE FRONT
when you are clear, committed, and believe in what you are selling.
Communicating a passionate tone with a consistent message makes
ideal clients want to stay connected to your business, and always come
back for more.
Step 5: Style
The last step to owning the room and creating that “I.T.” Factor Synergy
SM is all about owning your style. Style is more than what you wear
or how your hair is cut. It isn’t about trends or fads either. Your style is
completely authentic and unique to you. It is your Soul Style SM .
Your Soul Style SM is as different as your DNA. No two people are
alike. But more importantly, it covers more than just fashion. Your Soul
Style SM includes your personal style, your space, and your collateral.
Your Soul Style SM deals with everything that has an esthetic edge to it,
and yes, your company has it’s own Soul Style SM too.
Your personal style may seem like the easiest place to reflect your authentic
self and it should be, but too many of us unintentionally limit
ourselves to what we see on TV or to what we think we are supposed
to be. The truth is there are no rules in fashion. There are things that
you can do to make yourself look “better” depending upon your body’s
shape, skin and hair color. But when you are truly dressed in a way that
expresses who you are completely, it doesn’t matter what color you
should wear or if that pair of pants is the right cut for your body. When
you begin to reflect your authentic heart through your style, it just always
works out.
Just like with your style, your space needs to be a reflection of you and
your purpose. Your commercial space is one more way to reinforce
your branding, but also be reflective of your company’s overall tone.
Within your space you can feed all of the senses: touch, taste, smell,
sight, and sound – making your company’s environment highly memorable
and desirable not only to your customers, but to your staff as well.
Your collateral is the last area where most, if not all of the five senses
can be stimulated, making the bond between your company and your
clients even stronger. By using the five main senses in an authentic
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