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usiness around this idea.
GlOBAl CONNECTIONS mEAN All THE WORld
But, again, I had no idea where to start.
Seeking oUt SpeakerS
The route I took this time was straight to the bookstore – where I went
through the “Management” section, taking down the names of popular
authors who seemed likely candidates on my Blackberry. Over the next
few days, I did some online research on the names I had come up with
and emailed a couple of them. One wrote back and said no, he didn’t
want to go to China. But someone else wrote back and said that he was
interested in going to China.
That person’s name is on the cover of this book – Brian Tracy.
To be entirely accurate, Brian did not write back personally that first
time – instead, it was the president of Brian Tracy International, Ib
Moller, who told me they had an agent for China already, but they could
use someone to book Brian in the rest of Asia, if I wanted to do that. I
agreed, even though my strongest connections were in China, and they
sent me many of Brian’s books and CDs to review.
When I called to ask what to do if I had a good lead for Brian in China,
Ib informed me that they were going to give me all of Asia, including
my home country, because they really wanted to work with me. They
realized that my cultural knowledge, combined with my business experience,
made me someone who could really do the job for them.
So I had my second client – and I was doing very well with my first.
At a New Year’s Eve event, I booked Will Bowen at a Chinese event
where he spoke to 3,800 people. That really opened the door, and many
deals suddenly became available to me and my speakers.
This year, I’m looking at phenomenal and explosive growth for my
new speakers’ agency. I want to have a stable of three to four American
speakers who can bring their own cultural vision and products
and share them with China. I’m especially anxious to bring Brian
over to China. He already has over 30 books translated there, but, to
really create a high-profile presence, coming to speak in person will
make a big difference.
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