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A Handbook for Teaching and Learning in Higher Education Enhancing academic and Practice

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402 ❘<br />

<strong>Teach<strong>in</strong>g</strong> <strong>in</strong> the discipl<strong>in</strong>es<br />

group, draw explicitly on their experiences (<strong>and</strong> expertise). Let the students tell their<br />

own stories or identify their own perspectives. Equally, share your own enthusiasm<br />

but also your difficulties concern<strong>in</strong>g the subject. This shar<strong>in</strong>g can support the mutual<br />

identification of areas <strong>for</strong> further study.<br />

OVERVIEW<br />

Bus<strong>in</strong>ess education is a complex, but potentially very reward<strong>in</strong>g, area <strong>in</strong> which to teach.<br />

This chapter has identified dist<strong>in</strong>ctive aspects of bus<strong>in</strong>ess education which must be taken<br />

<strong>in</strong>to account by bus<strong>in</strong>ess educators, both at the level of the programme <strong>and</strong> at the level<br />

of the <strong>in</strong>dividual module. The tensions produced by the different dem<strong>and</strong>s of students<br />

<strong>and</strong> stakeholders <strong>and</strong> by the chang<strong>in</strong>g nature of the bus<strong>in</strong>ess discipl<strong>in</strong>es are not, by their<br />

nature, ever likely to disappear. It is not expected that degree programmes can, or should,<br />

be created at identical po<strong>in</strong>ts along the <strong>for</strong>–about spectrum. The Benchmark Statements<br />

do not have to be viewed as a <strong>for</strong>m of national curriculum. Indeed, the diversity of<br />

students, stakeholders <strong>and</strong> educators ensures that each <strong>in</strong>stitution can make its own<br />

unique contribution somewhere along the spectrum. The challenge <strong>for</strong> bus<strong>in</strong>ess educators<br />

lies not <strong>in</strong> resolv<strong>in</strong>g such tensions but <strong>in</strong> acknowledg<strong>in</strong>g their nature <strong>in</strong> their own<br />

particular <strong>in</strong>stitutional context <strong>and</strong> <strong>in</strong> respond<strong>in</strong>g to them creatively as they decide on<br />

their own particular approach.<br />

REFERENCES<br />

Atk<strong>in</strong>s, M J (1999) ‘Oven-ready <strong>and</strong> self-bast<strong>in</strong>g: tak<strong>in</strong>g stock of employability skills’, <strong>Teach<strong>in</strong>g</strong><br />

<strong>in</strong> <strong>Higher</strong> <strong>Education</strong>, 4(2): 267–280.<br />

Booth, C, Bowie, S, Jordan, J <strong>and</strong> Ripp<strong>in</strong>, A (2000) ‘The use of the case method <strong>in</strong> large <strong>and</strong><br />

diverse undergraduate bus<strong>in</strong>ess programmes: problems <strong>and</strong> issues’, International Journal<br />

of Management <strong>Education</strong>, 1(1): 62–75.<br />

Carter, C (1985) ‘A taxonomy of objectives <strong>for</strong> professional education’, Studies <strong>in</strong> <strong>Higher</strong><br />

<strong>Education</strong>, 10(2): 135–149.<br />

Case, J <strong>and</strong> Gunstone, R (2003) ‘Go<strong>in</strong>g deeper than deep <strong>and</strong> surface approaches: a study of<br />

students’ perceptions of time’, <strong>Teach<strong>in</strong>g</strong> <strong>in</strong> <strong>Higher</strong> <strong>Education</strong>, 8(1): 55–69.<br />

Cormack, D F S (2000) The Research Process <strong>in</strong> Nurs<strong>in</strong>g (4th edn), London: Blackwell Science.<br />

Eraut, M (1994) Develop<strong>in</strong>g Professional Knowledge <strong>and</strong> Competence, London: Falmer Press.<br />

Foreman, J <strong>and</strong> Johnston, T (1999) ‘Key aspects of teach<strong>in</strong>g <strong>and</strong> learn<strong>in</strong>g <strong>in</strong> bus<strong>in</strong>ess <strong>and</strong><br />

management studies’, <strong>in</strong> H Fry, S Ketteridge <strong>and</strong> S Marshall (eds) A <strong>H<strong>and</strong>book</strong> of <strong>Teach<strong>in</strong>g</strong><br />

<strong>and</strong> <strong>Learn<strong>in</strong>g</strong> <strong>in</strong> <strong>Higher</strong> <strong>Education</strong> (pp. 372–390) (1st edn), London: Kogan Page.<br />

Grey, C <strong>and</strong> French, R (1996) ‘Reth<strong>in</strong>k<strong>in</strong>g management education’, <strong>in</strong> R French <strong>and</strong> C Grey<br />

(eds) Reth<strong>in</strong>k<strong>in</strong>g Management <strong>Education</strong> (pp. 1–16), London: Sage.<br />

Grisoni, L <strong>and</strong> Beeby, M (2001) ‘Experiential leadership development at undergraduate level’,<br />

<strong>in</strong> C Hock<strong>in</strong>gs <strong>and</strong> I Moore (eds) Innovations <strong>in</strong> <strong>Teach<strong>in</strong>g</strong> Bus<strong>in</strong>ess <strong>and</strong> Management (pp. 39–50)<br />

Birm<strong>in</strong>gham: SEDA.

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