Expert-Secrets full book

I take this new concept or word that people may not understand and add the
phrase “it’s kinda like…” to the sentence. I’m connecting the new word or
concept to something they already understand. Something that makes total sense
to them, so they get it. My audience knows what a motivational speaker is. And
they can imagine what it might feel like to have millions of little ones running
around in their bodies.
In that same script, I was trying to explain what it feels like to be in ketosis,
and that’s a hard thing to understand. It feels good. It feels awesome! So I had to
take this concept and say:
When you’re in ketosis, it’s kinda like the old video game Pac-Man.
Remember? You spent the whole game running away from the ghosts.
But every once in a while, you get a power pellet and suddenly you get
tons of energy, and then you’re actually chasing the ghosts, and you
feel ON. That’s what it feels like to be in ketosis.
Again, I’m taking this concept that’s vague and hard to understand and
bridging it with something they do understand, using the phrase “kinda like”.
Any time you’re speaking (or writing) and you hit a friction point where
some people may not understand what you’re trying to convey, just say “it’s
kinda like…” and relate it to something easy to understand. This keeps your
stories simple, entertaining, and effective. Oversimplification is the key.
HOW DOES IT FEEL?
The next way to improve your storytelling is to add in feelings and emotions. In
film, it’s often a lot easier to get people to feel something. One of my favorite
examples of this is from the movie X-Men: First Class. In this movie, we are
taken back into the X-Men’s past and given a glimpse of what it was like for
them growing up and discovering their powers.
There was a scene where young Magneto was taken to a Nazi concentration
camp, and as they pulled him and his family into the gates, they noticed the
metal fences around their compound started to move as he started to resist them.
They wanted to see what his powers were, so they brought him into a very small
room with a Nazi leader who wanted a demonstration of his powers. They also
brought Magneto’s mother into the room, so they could use her as leverage to get
him to do what they wanted.