Expert-Secrets full book

lot of time trying to figure out why some of them last and others don’t. The one
thing I’ve noticed across the board with almost all experts who’ve had success
and stayed relevant is that they are highly prolific.
When I say prolific, some people think I’m talking about producing a lot of
content. While that is true, there is another definition for prolific: someone who
has abundant inventiveness. They invent new, unique ideas all the time. That’s
the type of prolific I’m talking about here. To make the biggest impact on the
most people, and at the same time make the most money, it’s vital that you fit
your message into the sweet spot on what I call the Prolific Index.
In the middle of the Prolific Index is the mainstream. This area contains all
the ideas currently being taught to the masses in traditional mediums. For
example, if you’re a weight loss expert, the mainstream advice hovers around the
government recommendations for nutrition. While some of these principles may
be good, I’d argue that others are flat-out lies. Even if you believe those things
are true, you aren’t going to get anywhere teaching mainstream advice that
people are currently getting elsewhere for free.
People can go to school and learn about all this stuff. It’s common sense.
It’s not exciting. There’s no money in the mainstream.
Now on both ends of this spectrum are what I call the “crazy zones”. There
are plenty of experts who live in the crazy zone. And while you can always
recruit a few people into the crazy zone, it’s difficult to get the masses to take
action all the way to the left or the right.
One of my favorite examples of the crazy zone in the weight loss world was
a documentary I watched called Eat the Sun. In this movie, they talked about
how people can stop eating and just gaze at the sun. Yes, stop eating completely
and just look at the sun. Kinda crazy? Well, the documentary did get me to spend
a few minutes gazing at the sun, but I’m not crazy enough to give up food 100%.
And I don’t think anyone is going to make millions teaching that concept. (As a
side note, I did actually love that movie.)
The sweet spot, the place where you will impact the most lives and make