Expert-Secrets full book

SECRET #3
THE NEW OPPORTUNITY
The last piece of the puzzle you need to create your movement is something I
call the New Opportunity, or the vehicle for change that you are offering to
people. This is by far the most important, yet least understood, part of the
process. The difference between having some modest success and changing the
world comes down to understanding and implementing the new opportunity.
When you study the successful mass movements of the past, you’ll notice
that each of the leaders offered their followers a new opportunity. Christ didn’t
give his followers a better way to follow Moses’ law, he offered them a NEW
law, a new covenant where salvation didn’t come from animal sacrifices and
following the letter of the law, but instead came from a broken heart and a
contrite spirit. Hitler didn’t offer the Germans a way to make Germany better or
to pay off their war reparations faster. He told them Germany wasn’t responsible
for the first world war, and that he wanted to tear up the Treaty of Versailles and
make Germany strong again.
In 2001, Steve Jobs stood in front of the world and told everyone he wanted