Expert-Secrets full book

The two most valuable tools in marketing are urgency and scarcity. Here you’re
going to add a bonus upgrade that’s only available right then. You can create
urgency and scarcity by offering something special to a certain number of
people, or for a certain amount of time (or both).
Do not skip this part! It is the key to getting people to buy immediately. If
they leave the webinar, the chances of them coming back and buying later are
almost zero. In fact, I usually give a bonus only for those who are actually on
live that I don’t offer to those who only watch the replays later. That encourages
people to show up live, but it also gives them a reason to sign up before the
presentation is over. The deadline is the key.
66. Closing Call to Action / Q&A Slide
This is the slide I end my presentation with, and it stays up during the entire
question and answer session. There are a few key components to this slide.
• Recap of the offer