Expert-Secrets full book

6. Epiphany Bridge Story #1 (Origin Story)
This is where you transition into your backstory for your first Epiphany Bridge
story. Tell your origin story, the series of events that first convinced you this new
opportunity was the vehicle for you. This will be your first attempt to knock
down the Big Domino. Use the Epiphany Bridge script to tell the story in a way
that gives them the same epiphany you had. If you succeed, they will be sold
after this first story. And everything else you say from this point forward will
strengthen their initial “aha”.
7. Liken Your Story to Them
After you tell your epiphany story, some people will think, “That’s great, but it
has nothing to do with me.” So next you need to make it relevant for them. The
way you do that is to reframe it in some way that’s familiar to their situation. Tell
them what’s traditionally been done. Then explain why that’s hard or confusing.
Finally, explain how your solution makes it easy or better.
You guys probably don’t want to be in the potato gun business, but funnels