Expert-Secrets full book

YOUR ORIGIN EPIPHANY BRIDGE STORY
As I’m sure you can tell so far, each chapter builds on itself, and each secret
gives you the next piece you need in the puzzle. So I wanted to step back and
talk about a few things, so you can see where your first Epiphany Bridge story
fits.
In Secret #5, we talked about the Big Domino, the One Thing you must get
them to believe to join your new opportunity.
Here is the Big Domino statement I created for ClickFunnels:
If I can make people believe that funnels are the key to online
business success and are only attainable through ClickFunnels,
then all other objections and concerns become irrelevant and they
have to give me money.
Now obviously I believe that is true, but why? What was the epiphany I had
that made that belief become truth for me? That story, the one that made you
believe in your domino statement, is what I call the “origin story”.
So what I want you to do for this chapter is think about your origin story
and then answer the Epiphany Bridge questions. This is the story you will be
using often in the sales process, so it’s important to take some time and make
sure you create it correctly.
As an example, I’ll tell you my funnel origin story that I affectionately call