Expert-Secrets full book

Do you see how this works now? You mention an element, then add it to the
stack. Mention another element and add it to the stack. Sometimes you may feel
you’re getting repetitive, but that is the key. It helps your audience understand
the offer completely. The first few times I did this, I felt silly each time I restacked
it. But after I added it, and started closing 300% more people during my
presentations, I quickly stopped feeling silly. This is the KEY to success when
selling to the masses.
44.–53. Introduce Your Other Two Tangible By-Products
Repeat steps 39 through 43 for your second and third tangibles. Show the pain
and costs you had to go through to create it, then show the ease and speed of use
this will create for them. Break any false beliefs, then stack again.
After you’ve done that for the second and third tangibles, you have your
full stack slide.
54. Stack Slide #5 (The Big Stack)