Expert-Secrets full book
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One of the biggest secrets about the thank-you page is that you can (and
should) use it to sell people something! We call this a “self-liquidating offer” or
SLO. There are a few reasons you want to include this offer here.
1. Self-liquidating offer means it liquidates your ad costs. That’s
right—often you can completely cover your ad costs from the
product you offer on your thank-you page. That means everything
you sell on the webinar is pure profit!
2. If they buy something that complements what the webinar is
about, they are more likely to show up live.
3. Buyers in motion tend to stay in motion, unless you do
something to offend them. That means if they buy from you
BEFORE the webinar, they are a lot more likely to buy from you
ON the webinar.
I like my SLO offers to be lower ticket, usually $37–$47 or a free (or $1)
trial to a membership site. When we launched the Funnel Hacks webinar, we
decided to give away a free trial to ClickFunnels on the thank-you page.
(Honestly, it was more of an afterthought, but we did it anyway.) Looking at the
stats from the first year of following this model, more than 15,000 people have
created ClickFunnels trials from that link, and over 4,500 are still active. If you
do the math, we have over $450k a MONTH in recurring cash coming in just
from our thank-you page!
STEP 3: SEND A SERIES OF INDOCTRINATION EMAILS.
Between the time someone registers for the webinar to the time you deliver it
live, there are about 10 million distractions that could keep them from showing
up. If you’re not careful, the people you paid for with advertising won’t
remember who you are by Thursday.
So during the in-between time, I send registrants videos to help introduce
them to my philosophy, get them excited about the webinar, and presell them.
For me, each of the videos is pre-selling them on one of my 3 Secrets.
Remember, each of the 3 Secrets is tied to a false belief pattern. So I make a
video talking about that belief pattern, and then tell them that the webinar will
help them discover why that isn’t true, and why the opposite IS actually true.
Don’t answer the questions, just increase the curiosity for what they’re going to