Expert-Secrets full book

We took the phrase we created to help them identify with our group, then
plugged in our core values to remind them what it means to be part of our tribe.
Title of Liberty #2: The Manifesto Do you remember the scene in Jerry
Maguire where he stays up all night because he’s inspired about how things
should be, and he writes a mission statement that he calls “The Things We Think
and Do Not Say”? He talks about what’s wrong in their business and how things
could, and should, be.
When I created our Funnel Hacker manifesto, I thought through a similar
process. What was wrong in our industry. What were the things I hated about
business that I felt weren’t right for actual customers. A lot of it had to do with
venture capitalists and how they destroy entrepreneurs and the cult-ure of those
tribes. I wanted to create a divide between entrepreneural startups and VCbacked
startups, something that my tribe would resonate with. It took our core
values from our mini manifesto and made them bolder, something people would