Expert-Secrets full book

madness.) And while it may seem like we’re doing a lot in this script, there is
just one goal.
Get them to believe One Thing.
That’s it. If you ask someone to believe in more than one thing, your sales
will suffer.
Jason Fladlien once explained:
The idea is to have a single point of belief that your message is built
around and is emphasized over and over and over again from a variety
of different angles.
The Big Domino I mentioned earlier—THAT is the key thing they need to
believe. The whole presentation is created to knock down that one domino, and
that’s it. The three secrets you’re about to learn are not NEW things you’re
trying to get them to believe. They are the tools you use to attack the domino
from a variety of different angles. That is the key to the Perfect Webinar. When
you understand this, you’re ready to build out your presentation.
There are a lot of moving pieces in this script, and every single one of them
is there for a specific reason. Make sure you don’t leave anything out. Before we
dive into each individual element, let’s look at an overview of the whole process.
There are three major parts.
Part 1: The Introduction / Building Rapport This is where you’ll
welcome people to the presentation, build rapport, pique their curiosity, and get
them excited. Also, this is where you start actually persuading people. That
doesn’t begin at the close, that begins the second you start talking.