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sign-up page. Whatever I can do to get people onto this live event, I do. When
the webinar starts, I stop all promotion because the rest of the week is about
converting those prospects into buyers.
Every market is different, but I like to spend only $3–$5 per webinar
registrant. If the costs are getting above that, then my landing page isn’t right,
my message isn’t interesting, I’m targeting the wrong people, or something else
is off. As your costs climb higher into the $7–$8 range, it becomes challenging
to stay profitable on the front end. Here are my personal goals for this funnel
each week. Your goals may be different, but this will give you an idea what to
shoot for.
$3 Per Registrant 1,000 Registrants Per Week ($3k Ad Spend)
25% Show-up Rate (250 People)
10% Close Rate @ $997 (25 Sales / $25k)
Double Sales on Follow-Up Replays (Additional $25k)
With that formula, I’m putting $3,000 a week into ads and making back
$50,000 a week in sales, while adding 1,000 new people to my list! Those are
the goals each week. Some weeks, we don’t get the full 1,000 registered; other
times we’ll get 2,500 people or more. But setting that as the goal and doing a
webinar every week (yes, the SAME webinar over and over again) is the recipe
for new consistent leads and cash flow into your company.
So each week I do a LIVE webinar selling people on my new opportunity. I
spend Monday through Thursday morning promoting that webinar to get as
many people as possible to show up on Thursday night. I present the webinar
live on Thursday night and make my special offer. Then I show replays on
Friday, Saturday, and Sunday. At midnight Sunday, I take down the offer for
those who had registered. Then I start again on Monday filling my event for the
upcoming Thursday. That’s it. That’s the whole model.
The next question I get from people when I explain this to them live is,
“But Russell, inside of ClickFunnels, I can create an automated webinar. Can’t I
just automate this so I don’t have to do it live every week?” And my answer is
yes…eventually—but right now, you HAVE to do it live.
I recommend presenting the webinar live a few dozen times (at least) before
you ever automate it, and here’s why: My Funnel Hacks presentation has made
me over $10 million dollars within the first year. The first time I delivered it, I
did it at a live seminar and was able to close 33% of the people in the room. Not