Expert-Secrets full book

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Sometimes I tweak my headline to increase the curiosity factor. This is themain registration page we used the first year for the Funnel Hacks webinar.I want you to notice a few things about this page.1. The picture makes NO sense. When you look at it, you haveno idea what it is or why I’m doing it. It arouses curiosity. Find apicture of you that’s kinda related to the topic but kinda strange tohelp increase your conversions dramatically. I do NOTrecommend putting video on a webinar registration page. Rarely(if ever) will it beat a strange image. But if you do a video, be
sure to test the page without a video as well.2. The headline builds a TON of curiosity.My Weird Niche Funnel That’s Currently Making Me $17,947Per Day…And How You Can ETHICALLY Knock It Off In LessThan 10 Minutes!This headline gives you a hint about the presentation, but itleaves SO many unanswered questions.• What niche is it?• Is it really possible to make $17,947 per day?• Can you really ETHICALLY knock it off? How?• In just 10 minutes?3. The page uses urgency and scarcity. Nothing gets people toact (register, show up, and buy) better than urgency and scarcity.These are your secret weapons—use them.STEP 2: SEND REGISTRANTS TO A THANK-YOU PAGE WITH ASELF-LIQUIDATING OFFER.After people register, we take them to a thank-you page where we give them thebasic information for the webinar. On this page, I DO like to include a video,with me talking about why I’m so excited for the webinar. They NEED to feelmy passion for the subject or they won’t show up. Remember, the registrationpage is about curiosity. The thank-you page is about your passion andexcitement for what they are about to experience on the webinar.
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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Page 166 and 167: A big mistake people make is going
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Page 172 and 173: Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
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Page 190 and 191: So now I’ve told you how the whol
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 208 and 209: me, too.What happens if you get gre
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Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
Page 216 and 217: this book as guidelines.Question #1
Page 218 and 219: F. What Epiphany Bridge story do I
Page 220 and 221: 2. You built an improvement offer a
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Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
Page 230 and 231: WORST time to contact your Dream 10
Page 232 and 233: product that you both promote and b
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Page 236 and 237: REFERENCESAbagnale, Frank with Stan
Page 239 and 240: Table of ContentsTitleCopyrightCont
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